OYO - Tout Out (Raho Mast with OYO Rooms) | Hand-picked by Good Ads Matter
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OYO saves the day from touts with this cheeky campaign. #GoodAdsMatter
The brand’s full-blown, position defining campaign was a set of 3 ads, each targeting a specific customer segment, and each establishing OYO as the ultimate solution.
At the crux of this campaign lies a single message of affirmation that regardless of your budget, who you are, where you belong and what you do, “raho mast”– as is the title.
With three films– focusing on families, businessmen and couples each– and narratives that take a quirky and relatable approach, OYO effectively communicates its message and comes out victorious as the ultimate hospitality chain that serves all.
As Gaurav Ajmera, Chief Operating Officer at OYO Hotels and Rooms, likes to put it, “these TVCs are an ode to our guests, who continue to inspire us in making OYO their most-preferred hospitality partner whenever they travel.”
Country: India
Year: 2019
Brand: OYO
Agency: OYO Brand & Design Team
Production Company: Chrome Pictures
Producers: Abhishek Notani & Shruti Bhandari
Director: Hemant Bhandari
Project Coordinator: Napolean Daniel Amanna
Director of Photography: Pratik Shah
Production Designer: Akriti Piplani
Costume Stylist: Ameira Punvani
Editor: Shahnawaz Mosani
Music Director: Sidhant Mago & Mayank Mehra
Casting (Mumbai): The Perfect Way (Sumit Bhavna & Team) & In-House Casting
Casting (Delhi): DM Stars
Production Controller: Sandeep Gupta
Production Manager: Shashikant Singh
Assistant. Producer: Drishti Goda
Production Asst: Sathish Krishnamoorthy
Storyboard Artist: Mayur Saikia
Costume Assistant: Harpreet Singh Sawhney, Bithi Kacholia
Dressman: Gurmeet ,Rajan, Amit & Ravi
Tailor: Mohd Shaeem Siddiqui
AC: Salman Salar Khan
Focus Puller: Rohit Yadav
Art Director Assistant(Akriti team): Salman Khan, Vidya Shiva Kumar
Delhi:
Line Production: Sastha Productions
Line Producer: Shailendar Kaushik
Sastha Productions Team: Mohd Kaif, Manish Bhardwaj, Dinesh Thakur, Santosh Kumar, Rahul Gupta
Lights: Flamingo Lights
Gaffer: Siby Joseph
Panther & Grips: Mahalaxmi Grips
Grip Asst: Montu Ninder, Harpal, Ankush
Camera: Prerna Films
Camera Attendant: Sunil D’Cunha, Mohan & Sohail Ali
Makeup: Mohd Razi
Facility Boy: Gullu & Team
Dit: Vishal
Transport: JS Travels
Still Photographer: Raj Digital Studio
Sound Recordist: Shivmurat Mishra
Security: Aqeel Ahmed
Catering: Alfaroz Catering
Oyo Room Mumbai:
Production Designer: Urvi Asher & Shipra Rawal
Art Director Assistants (Urvee Team): Rizwan Thakur , Sankalpa
Ranade, Krishna Thakur, Nikita Bhatiya.
Make-Up Studio : Dinesh S. Dake & Manglesh Jaiswal
Hair Stylist: Reshma Shaikh
Dressman : Bhaskar A Satam, Chandrakant Patil
Lights: Gopal Lights
Gaffer: Vishwanath Chaugule
Camera: Sera’s Equipments
Camera Attendant: Sunil D’Cunha, Flavia D’Cunha
Panther & Grips: Magic Moves
Panther Attendant.: Jacob Boyalla
Phantom(Studio): Prasad Equipments
Production Controller: Sandeep Gupta
Production Manager: Shashikant Singh
Assistant. Producer: Drishti Goda
Production Asst: Sathish Krishnamoorthy
Storyboard Artist: Mayur Saikia
Costume Assistant: Harpreet Singh Sawhney, Bithi Kacholia
Dressman: Gurmeet ,Rajan, Amit & Ravi
Tailor: Mohd Shaeem Siddiqui
AC: Salman Salar Khan
Focus Puller: Rohit Yadav
Art Director Assistant(Akriti team): Salman Khan, Vidya Shiva Kumar
Post Producer: Mithun R Shaw
Post Asst: Abhishek Singh
Sound Engineer: Darshan Nair & Risbhabh Bose
Sound Assistant: Lucky Dhami
Trumpet: Robin B .Fargos
VO: Akshat Ghildial
Grade: Navin Shetty (Nube Studio)
DIT Mumbai: Ravi Tiwari
Online Editor Dipankar Mitra
Asst Online editor: Dipen Singha
Accountants: Vaibhav Desai
Sr.Head Accountant: Rajesh Tanvani
Marketing & PR: Ashish Gole
Catering :
Lunch: Muthuswammy Catering Services & Punjabi Tadka,
Snacks: Chole Kulche
Vanity Van : Siddhi Vinayak Vanities
Walkie Talkie: Shri Manjunatheshwara Cine Sound
Generator Hires: SS Film Power
Transportation: JK Rentals, Lala tempo Service
Production Boys: Manish Singh, Manish Gupta, Nandhu Kumar, Ashok Gupta, Shashikant, Junun, Jitendra Yadav, Dhruv, Surendar, Harish Chand Bhardwaj
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