𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ | https://www.purposestudios.in/ Send us your work on submission@goodadsmatter.com Ask us your questions on contact@goodadsmatter.com This beautiful life is worth fighting for, no matter where we stand in our lives. Ageing can be daunting, but it’s one of life’s most beautiful experiences. This is the essence of this touching spot. More than a 40th-anniversary campaign, this campaign is a heartfelt celebration of life. The film gently tells the story of ageing, showcasing people living with HIV preparing to go out. Each look in the mirror reveals a rich tapestry of wrinkles, greying hair, and sagging skin. Since its founding in 1984, AIDES has led the charge against HIV and hepatitis in France and Europe, achieving remarkable progress and winning many battles. Yet, the fight continues as AIDES tirelessly supports those most vulnerable to these epidemics. “With this campaign, AIDES wants to highlight an unrecognised truth that represents a significant victory in the fight against HIV/AIDS: today, individuals receiving effective treatment for HIV can live longer and healthier lives, with no risk of transmitting the virus when their viral load is undetectable,” says Camille Spire, President of AIDES. The spot’s stunning close-ups and meticulous details, accompanied by a beautiful soundtrack, draw you in and deliver a powerful message. Country: France Year: 2024 Organisation: AIDES (@aides_paris) Director of Communications & Fundraising: Elodie Lambourde Communications Manager: Ophélie Levasseur Communications Mission Officer: Julie Palma Agency: STRIKE (@strike.paris) President / CCO: Jérôme Gonfond General Director / CSO: Pierre Bellefleur Creative Directors: Rémi Lascault, Francis Pluntz Artistic Directors: Alba Menendez, Julien Gallopin Strategic Planner: Mata Massias Head of Production / TV prod: Mélina Audoux Production: Voir Pictures (@_v_o_i_r_) Producer: Aurélien Director: Ariela (@ariela.dorf) Director of Photography: Victor Seguin (@victor_seguin) 1st AD : Pierre abadie (@elpedro3181) Editor : Bruno Alves Colourist : Elie Akoka (@elieakoka) Production Manager: Margaux Monneri-Fons Focus puller : Florent Tité (@@eltitegrande) 2nd AC : Elsa Rivière-Poupon Video : Ocean Gal Line producer : Margaux Monneri-Fons Production coordinator : Simon Durot Production assistant : Caroline Voccia (@caro_voc) In-house Art director : Maxence Houtin 2nd AD : Steve Berron Unit Manager : Valentin Achilli 2nd Unit Manager : Romain Deron Driver : Boris Biaou & Sebastien Bottary Runner : Félicien Pinot Catering :The Chaud Must Go On Gaffer : Xavier Sentenac Electrician : Nicolas Sanchez & Nicolas Voillequin Key Grip : Alexandre Chapelard Grip : Clarence Malaper Art director : Elise Puzos Assistant Art director : Livia Lattenzio, Emilien Legros, Alice Proux & Asma Jouini Stylist : Maud Dupuy (@maud.dupuy) Stylist’s rep : Cosmic (@cosmicagency_) Assistant Stylist : France Hofnung MUA : Anouk Haïf MUAH : Clémence Dolmaire Hair Dresser : Elvire (@the_prod_paris) Sound Studio : THE Sound producer : Raphael Fruchard (@thefruch) Music supervisor : Antoine Le Guern Sound engineer : Thomas Gabrie 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ | https://www.purposestudios.in/ Send us your work on submission@goodadsmatter.com Ask us your questions on contact@goodadsmatter.com Having an evening tea is more than just a ritual; it is a moment of solace and togetherness. Brooke Bond Red Label knows how to hit the right chords with their films. Their ads have always been more than just commercials; they are powerful narratives that touch on societal issues with empathy and grace. With this spot, they shine a light on the growing problem of loneliness in bustling cities. In this Red Label spot, Alzheimer’s takes the centre stage, reminding us of the importance of human connections. The story unfolds as a young man pays a visit to an elderly lady, offering her a cup of tea. With each sip, she momentarily comes back to life, mistaking the visitor for her son due to her illness. Through heartfelt performances and well-written dialogues, the ad gently urges us to pause and reconnect with those who may feel forgotten. It is a reminder that a simple gesture can make all the difference in someone’s life. Country: India Year: 2017 Brand: HUL – Red Label (@brookebondredlabeltea) Agency: Ogilvy & Mather (@ogilvyindia) Executive Chairman & Creative Director, South Asia: Piyush Pandey Executive Vice President: Abhik Santara (@abhiksantaraatom) Vice President: Nikhil Mohan National Creative Director: Rajiv Rao (@_rajivrao) Executive Creative Directors/Copywriters: Kainaz Karmakar (@spalifekainaz)& Harshad Rajadhyaksha (@as_harshad_sees) Planning: Prem Narayan (@premnarayan), Vipasha Bhuptani Account Management Team: Aparna Mody & Supriya S Venkittathodi Production Company: Corcoise Films Producer: Cyrus Pagdiwala (@cpagdiwala) Director: Prasoon Pandey Colourist: Michele Ricossa (@michele_ricossa) 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ | https://www.purposestudios.in/ Send us your work on submission@goodadsmatter.com Ask us your questions on hello@goodadsmatter.com Women need men to know their bodies better. #WorldCancerDay Hold your horses and watch this ad before you beg to differ! This MACMA campaign, titled ‘Man Boobs 4 Boobs’, set out to challenge censorship regulations in order to educate people about breast cancer. How do you use the internet to teach a woman how to self-examine her breasts to rule out the possibility of breast cancer when female breasts are censored across platforms? Man boobs. Easy. The Cannes Grand Prix winner masterfully used a man’s body to demonstrate early signs of breast cancer! However, like any Good Ad does, this one, too, had its own set of challenges in execution. First, the growing problem needed to be addressed in a way that young women understood the gravity of the matter and took active interest in the subject. Second, strict censorship that wouldn’t make a clear demonstration possible. Man boobs were a clear winner to fight the battle and win it! Country: Argentina Year: 2016 Brand: MACMA Agency: DAVID (@wearedavid.ba) Producer: Felipe Calvino (@ohmatov) Executive Creative Directors: Joaquin Cubria & Ignacio Ferioli (@nachoferioli) Production House: Landia (@landiagram) Director: Matías Calzolari (@mat.cal) Executive Producer: Adrian D’Amario Producer: Thomas Amoedo (@thomasamoedo) Director of Photography: Nicolas Hardy Copywriter: Juan Peña Art Director: Ricardo Casal (ricardocasal) Editor: Ana Svarz (@ana.svarz) Sound Mix: Portaestudio (@portaestudio.tv) Music: Cluster Head of Production: Brenda Morrison Fell General Accounts Director: Emanuel Abeijon (@abeijon.ema) Account Director: Lucila Castellani Account Executive: Brenda Ranieri Push the bell icon to learn invaluable marketing and advertising lessons from ad masterminds every day! 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ | https://www.purposestudios.in/ Send us your work on submission@goodadsmatter.com Ask us your questions on contact@goodadsmatter.com A dad with cancer is still a dad. Macmillan’s ad campaign, titled ‘Life with cancer is still life’, captures in surreal detail the realities of cancer, emphasising that cancer sufferers are still living life. This ad is a reminder that people with cancer are not defined solely by their illness, that they too, have families and responsibilities like any of us. They need love and support from the world now more than ever. This emotional yet powerful spot breaks the taboo surrounding cancer by depicting a father’s journey of suffering with fast-paced flashes of moments– from reading a story to his daughter to receiving chemotherapy. The ad beautifully highlights that relationships persist despite the challenges imposed by illnesses like cancer and how they can provide strength to fight the battle and win against it. Country: UK Year: 2017 Organisation: Macmillan (@macmillancancer) Director, Macmillan: Kate Barker Agency : VCCP (@vccp__) Production Company: Outsider (@outsider_tv) Director: Jim Gilchrist (@jimgilchristdirector) Push the bell icon to learn invaluable marketing and advertising lessons from ad masterminds every day! 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ | https://www.purposestudios.in/ Send us your work on submission@goodadsmatter.com Ask us your questions on contact@goodadsmatter.com Quantum physics textbooks and rummaging through the house for spare items no one uses? What is she up to? 𝗧𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝗯𝗲𝗵𝗶𝗻𝗱: In 2017, Breast Cancer Now launched an ad titled ‘2050’ to promote the cause and raise funds for the same. This idea manifested into a heart-wrenching yet promising story to tell. 𝗔𝗻 𝗮𝗺𝗯𝗶𝘁𝗶𝗼𝘂𝘀 𝘃𝗶𝘀𝗶𝗼𝗻: The UK's largest breast cancer charity has a bold vision that they are relentlessly working towards– by 2050, everyone diagnosed with breast cancer will live and be supported to live well. 𝗔 𝗵𝗼𝗽𝗲𝗳𝘂𝗹 𝘀𝘁𝗼𝗿𝘆: This film invites us to the fantasy of a child who wants to build a time machine for her ailing mother and take her right through time, to 2050– a day and age where she is no longer suffering. 𝗪𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝗲𝗱: With a moving narrative, homespun art direction and carefully orchestrated music to push the story further into a more heartfelt expression of care, this spot hits all the right chords in the hearts of the masses. The charity admits that although 2050 might be a little too late for some, it is a cause worth fighting for. Country: UK Year: 2017 Organisation: Breast Cancer Now (@breastcancernow) Production Company: Great Guns (@greatgunstv) Executive Producer: Laura Gregory Producer: Tim Francis Director: Duncan Christie (@duncanchristiefilm) Director of Photography: Sy Turnbull (@syturnbull) Production Designer: Francesca Massariol (@francesca_massariol) Editor: James Rosen (@jamesrosen_editor) at Final Cut (@finalcutedit) Telecine: Matt Turner (@turners_colour) at Absolute Post (@absolute_post) Sound Mix: Ben Leeves (@b.leeves) at Jungle (@junglestudiosuk) Music: Patrick Watson (@patrickwatsonofficial) Casting Director: Kharmel Cochrane (@kharmelcochranecasting) Cast: Jessica Newton, Kate Rawson & Garry Summers Push the bell icon to learn invaluable marketing and advertising lessons from ad masterminds every day! 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ | https://www.purposestudios.in/ Send us your work on submission@goodadsmatter.com Ask us your questions on contact@goodadsmatter.com Instead of “Everything will be okay”, try saying “We will get through this together.” About 280 million people worldwide suffer from depression. Being something that needs to be delicately dealt with, and with immense compassion at that– communication can sometimes do more harm than good, despite the best intentions. Recognising that it only takes one word to unravel a life, Samsung and BBDO Bangkok joined forces to create the ‘Predict to Prevent’ app, aiming to provide support. This app carefully recommends the right mix of words to use with friends and family going through tough times. By detecting potentially harmful words, the app suggests alternatives to ensure a supportive and constructive dialogue. Predict to Prevent offers 100,000+ combinations of words certified by psychiatrists, guiding people towards healthier conversations with greater positive impact. Country: Thailand Year: 2018 Brand: Samsung Agency: BBDO, Bangkok Chairman & Chief Creative Officer: Suthisak Sucharittanonta Deputy Chief Creative Officer: Anuwat Nitipanont Creative Director: Pitha Udomkanjananan Associate Creative Director: Nattagorn Thairattanasuwan Creative Group Head: Thiti Boonkerd Senior Copywriter: Vasinee Poungngern Copywriter: Manamai Rodpetch Senior Art Director: Charnpanu Suchaxaya Group Client Service Director: Taksina Vasaruchapong Group Account Director: Ruengrawee Lertdejdecha Account Director: Tanyawan Wongapichart Push the bell icon to learn invaluable marketing and advertising lessons from ad masterminds every day! 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ | https://www.purposestudios.in/ Send us your work on submission@goodadsmatter.com Ask us your questions on contact@goodadsmatter.com For many autistic individuals, clothing that is familiar and consistent can significantly aid in sensory regulation and provide a comforting source. Crafted by Havas London, this ad film guides viewers through the journey of an autistic girl navigating life while donning her cherished black hoodie, a consistent element of the narrative; with subtle product integration in this story, Vanish highlights their dedication towards extending the lifespan of clothing, helping them endure longer. The advertisement offers an authentic portrayal of various traits of autism while also emphasising the young girl’s immense creative talent, intellect and warmth. Its objective is to spark a conversation that broadens public understanding of autism, particularly in girls, which is thrice as hard to diagnose than it is in boys. Country: UK Year: 2023 Brand/Organisation: Reckitt Vanish x Ambitious About Autism (@ambitiousaboutautism) Agency: Havas London (@havaswwldn) Chief Creative Officer: Vicki Maguire (@vickimaguire137) Agency Film Producer: Sian O'Halloran Agency Producer: Katie Wood Production Company: SMUGGLER (@smugglersite) Executive Creative Director: Elliot Harris Creative Director: Nick Rowland (@nickfilm) Director: Tom Hooper Directors of Photography: Steve Annis (@steveannisdop) Creatives: Aly Marx-Blackwell & Sasha Midgley Production Designer: Robin Brown (@robinbrownstudio) Editing: Whitehouse Post (@whitehousepost) Editors: Paul Reson (@paulreson) & Russell Icke (@russell444) Colourist: Simon Bourne Post Production Company: The Post Arm (@thepostarm_) Post Producers: Emma Cook & Helen Stanley (@helenstanleylondon) Music & Sound Production: Soundtree Music (@soundtreemusic) Music Supervisor: Jay James Audio Post Production Company: 750 MPH (@750_mph) Audio Producer: Olivia Ray (@livin_aint_ez) Senior Creative: Hollie Iles (@hollieiles) Senior Designer: Darta Losane Sound Engineer: Sam Ashwell (@samashwell) Wardrobe Stylist: Cynthia Lawrence-Johns (@cynthialawrencejohnstylist) Account Director: Nicole Burgess Account Manager: Irina Patrichi Brand Marketing Director: Cigdem Kurtulus Business Director: Dom Skuratko Chief Executive Officer: Xavier Rees Consultant: Charlotte Anderson Executive Strategy Director: Britt Iversen Group Managing Partner: Tamara Greene Group Strategy Director: Becky Taylor-Wilkinson Head of Media Strategy & Planning: Alex Owen Head of New Business: Charlotte Anderson Managing Partner: Ainhoa Wadsworth Producer: Molly Pope (@mollypope22) Production Coordinator: Sidney Arthur Runner: Izzy Davis (@izzydaviss) Senior Account Director: Catherine Martyn Senior Brand Manager: Claudia Weston Senior Business Affairs Manager: Marta Kisluk Strategist: Tom King Assistant Editor: Thomas Sheriff Brand & Communications Designer: Sarah Butler Casting Director: Kharmel Cochrane (@kharmelcochranecasting) Colour Producer: Chris Anthony (@chrisanthonyproducer) Composer: Pete Raeburn (@peteraeburn) Concept Designer: Morgan Shipley Content Creator: Simon Allinson Content Producer: Lauren Allen Creative Producers: Kieran Worboys (@kieranworboys) & Lucy Farrell Creative Production Director: Stefanie Price Executive Producers: Annabel Bennett (@abennetton), Fergus Brown & Lucy Kelly (@_lucy__kelly_) 1st AD: Chris Kelly Head of Creative Services: Shaun Musgrove Head of Film Production: Louise Bonnar Heads of Production: Ella Sedgwick, Flo Clive (@floclivedrawings), Katie Keith (@katiemkeith) & Olivia Ray (@livin_aint_ez) Integrated Producer: Phil Sheed Make-Up Artist: Sara Bowden Production Manager: Meghan Young 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good... Facebook: https://www.facebook.com/goodadsmatter Website: https://www.goodadsmatter.com/ | https://www.purposestudios.in/ Send us your work on submission@goodadsmatter.com Ask us your questions on contact@goodadsmatter.com 𝘛𝘩𝘦 𝘧𝘰𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘷𝘪𝘥𝘦𝘰 𝘢𝘥𝘥𝘳𝘦𝘴𝘴𝘦𝘴 𝘵𝘩𝘦𝘮𝘦𝘴 𝘰𝘧 𝘮𝘦𝘯𝘵𝘢𝘭 𝘩𝘦𝘢𝘭𝘵𝘩 𝘢𝘯𝘥 𝘴𝘶𝘪𝘤𝘪𝘥𝘦 𝘵𝘩𝘢𝘵 𝘮𝘢𝘺 𝘣𝘦 𝘥𝘪𝘴𝘵𝘳𝘦𝘴𝘴𝘪𝘯𝘨 𝘵𝘰 𝘴𝘰𝘮𝘦 𝘷𝘪𝘦𝘸𝘦𝘳𝘴. You never know what another person is going through. At times, identifying when someone is struggling can be obvious, while other times, the signs may be too subtle to notice. Even when someone appears excited, happy, or engaged in moments of passion, they might be concealing inner turmoil. We often link specific visible symptoms to mental health struggles, which, although useful and reflective, may not always be accurate. This Norwich City Football Club campaign launched in partnership with the suicide prevention charity Samaritans for World Mental Health Day delicately tackles this very issue. Titled ‘You Are Not Alone’, the film serves as a grave but important reminder to regularly check in on those close and around you. The end slate provides resources for support when needed. Country: UK Year: 2023 Organisation: Norwich City Football Club (@norwichcityfc) x Samaritans (@samaritanscharity) Concept: Gavin Beard & Daniel Williams Videography & Edit: Tom Liquorish-Smith (@tomliquorishsmith) Team NCFC: Carla Miu, Romana Buccianti, Amelia Naomi Dave, Ian Webster, Aaron Bird, Ailish Beadle, James Snelling, Amy Beven, Daniel Wynne, Alex Beadnell & Daniel Houlker Cast: Marston York (@marsyork_voiceplay) and Martin Kray (@kraymartin) 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.

2012 Cannes Award: Bronze Title: Smoking Kid Client: Thai Health Promotion Foundation Office: Ogilvy Bangkok Category: Outdoor Called by many "the best anti-smoking ad ever," this campaign filmed children walking up to adult smokers, asking them for a light. Every adult took the opportunity to remind the children that smoking was bad and rattled off the health consequences. The children replied, "If it's so bad, why are you smoking?" before handing them an anti-smoking leaflet.

Bitte spenden Sie für die Alzheimer-Forschung unter https://www.alzheimer-forschung.de/glitch. Jeder Schritt auf dem Weg zu einer Heilung der Alzheimer-Krankheit ist wichtig – und dieses Ziel erreichen wir nur durch Forschung. Und nur gemeinsam. Was erleben Alzheimer-Patient*innen im Alltag? Der bewegende Film „The Glitch“ (deutsch: „kurze Funktionsstörung“) nimmt uns mit ins Erleben einer Erkrankten. In kurzen, eindringlichen Bildern zeigt der Alzheimer Film, wie verloren sich Erkrankte fühlen und wie auch ihr Umfeld in ständiger Sorge ist. Wir sehen typische Alltagssituationen, die betroffene Familien vor Herausforderungen stellt. Die Botschaft des Films: Leben mit Alzheimer ist schmerzhaft, beängstigend und stellt auch die Pflegenden vor große Aufgaben. Die Alzheimer Forschung Initiative e.V. (AFI) ist ein gemeinnütziger Verein, der seit 1995 Forschungsprojekte engagierter Alzheimer-Forscher*innen fördert und kostenloses Informationsmaterial bereitstellt. Interessierte und Betroffene können sich auf www.alzheimer-forschung.de über die Alzheimer-Krankheit informieren und für die dringend notwendige Alzheimer-Forschung spenden. #Alzheimer #alzstoppen

One crisis has caused another. 2 out of 5 critical care workers in the UK are suffering from PTSD as a result of the pandemic. It’s a terrible statistic. We’re very proud to be involved in this project to raise awareness of not only what our frontline workers are going through, but also the incredible work that Frontline19 are doing to support them. Production: Academy Films EP: Medb Riordan Producer: Gemma Priggen Production Manager: Cara Mills Production assistant: Rosana Irwin Production assistant (shoot) : Katie Kennedy Client: Frontline19 Agency: adam&eveDDB Creatives: Rick Gayton & Darren Beresford Agency Producer: Katie Heaselgrave Casting: Sue Odell Cast: Claire Odia, Sarah Hendry, Leo Hunter, Roselind Owusu, Howard Lee, Samuel Clifford, Vicky Hall. DOP: Jaime Ackroyd 1st AC: Mike Hannides 2nd AC: Conor Kennedy 1st AD: Joshua Loftin Runner: Megan Calcutt Gaffer: Deepan Thava & Leo Olesker Electrician: Brian Salcedoavila Lighting van driver: Colum Ewart DIT: Jessie Viljoin Sound Recordist: Simon Haggis Art Director: Louis Simonon Editor: Stephen Dunne @Tenthree Edit Producer: Julian Richards Post: Selected works Post Producer : Alex Fitzgerald Colour: Electric Theatre Collective Colourist: Jason Wallis Colour producer: Olly Whitworth With thanks to: Panavision Panalux Protape Kevin Macdonald Lawrence Elman Docsville James Blake