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WARC Awards (Effective Marketing)


The World Advertising Research Center (WARC) Awards programme is a search for next-generation marketing effectiveness. Winning a WARC Award shows that you are developing and mastering new techniques to deliver business results for clients.


The basis of the Awards hasn’t changed they are designed to find marketing from around the world that delivers commercial impact. What makes the Awards unique is not just its breadth but the rigour that underpins them. These Awards are built around the benchmarks of the WARC/LIONS Creative Effectiveness Ladder and B2B Effectiveness Ladder, creating a new global standard against which to judge marketing activity.



General Eligibility/Rules:


● The Awards are free to enter and open to entries from any country and communications discipline.

● To be eligible, marketing activity should have been in-market at any time during the eligibility period.

● The Awards are open to any advertiser, agency, media company, individual or team involved in marketing or communications in any country.

● Individual submissions can be entered only once, so make sure you have chosen the correct category for your paper. Please note that the list provided is not comprehensive and may not include all relevant details about the event. For complete and up-to-date information, we encourage you to visit the official website.


Category:

  1. Customer Experience

  2. Cultural Impact

  3. Long-Term Growth

  4. Instant Impact

  5. Brand Purpose

  6. Business-to-Business

  7. Channel Integration

  8. Partnerships & Sponsorships

  9. Use of Data

  10. Path-to-Purchase

  11. Channel Pioneer

Entry Period: January - June


*Please note that the list provided is not comprehensive and may not include all relevant details about the event. For complete and up-to-date information, we encourage you to visit the official website*



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