The Indian Marketing Awards recognise the fact that marketing is critical for organic growth of a business and its central role in creating, communicating, capturing and sustaining value for an Organisation. The awards will be presented to organisations, individuals and teams who have achieved extraordinary success from innovative and effective marketing practices, having regard to the particular circumstances of different industries and diversity of marketing programs.
Objective:
- Indian Marketing Award (IMA) objective is to advance the marketing profession and to unlock the potential of ideas, markets and businesses and realise their true value for customers and organisations.
- The awards will celebrate and recognize marketing successes, building strong brands through marketing excellence.
- IMA will recognize successful, path breaking and impactful marketing strategies starting from articulation of sharp objectives addressed through a strategy plugging consumer need gaps unearthed through sharp consumer insights.
- A comprehensive strategy encompassing every element of the marketing mix (not just communication), given shape through an effective, actionable marketing plan and brought to life through the flawless execution of creative and relevant communication and marketing programs
Rules and Regulations/Criteria
The marketing campaign should have been implemented in the period 1st Aug 2021- 31st October 2022 , except ‘Long Term Marketing Strategy (3 Years or More) sub-category’.
The campaign cannot be in a planned or work in progress phase. Only completed successful campaigns that have shown significant impact would be considered for the awards.
The campaign should have been released and implemented in India in the above period demonstrating its impact within the Indian territory.
More than one application is also permitted if the applications are for different campaigns. Please use a separate form for each campaign.
An agency can apply on behalf of its client organization provided they get an approval from the client.
An organization cannot participate on behalf of its sister units, parent organization or other organizations under the parent organization
The Award categories may be changed/modified/split /merged /increased or cancelled by the organisers and/or Jury based on the number of entries received in any category, and the quality of the entries. The decision in this regard will be final, non-contestable and binding on all participants. No enquiries in this regard will be entertained.
Categories
1. Stages of Brand Building
2. Communication
3. Design
4. Marketing to Unique Audiences or on Unique Occasions or in a Regulated Environment
5. Excellence Awards
(each category is further divided into sub-categories)
Tentative Submission Period
January
Entry Fees
INR 22,000/- per entry + taxes as applicable + 18% GST
Website