TERMS & CONDITIONS
The Good Ads Matter Awards are organised by Good Matters LLP, with its registered office located at 28-C, Prithvi Raj Nagar, Jhalamand Circle, Jodhpor, Rajasthan - 342005.
These Terms and Conditions govern the Good Ads Matter Awards (hereinafter referred to as the "Awards") and comprise the General Rules alongside the Entry Criteria.
These Terms and Conditions should be read in conjunction with the Good Ads Matter Awards Submission Guide, accessible at: https://www.goodadsmatter.com/post/guidelines-and-faq, which applies to all entries submitted for the Awards.
In the event of any discrepancy or conflict between these Terms and Conditions and the Submission Guide, these Terms and Conditions shall prevail to the extent necessary to resolve such inconsistency.
By submitting an entry to the Good Ads Matter Awards (hereinafter referred to as an "Entry"), each individual, company, or organisation (the "Entrant") affirms their eligibility to participate and fully agrees to abide by these Terms and Conditions as well as the guidelines outlined in the Submission Guide.
1. GENERAL RULES
1.1 Awards Eligibility Period
To qualify for submission to the Good Ads Matter Awards, all entries must pertain to work that was commercially released and paid for by the client between 1 January 2024 and 10 April 2025.
2. SUBMISSION OF ELIGIBLE ENTRIES
2.1. Entrants must submit their entries under one of the designated tracks, disciplines, and categories outlined in the Categories section of the Submission Guide. All entries must adhere to the specific eligibility criteria stated in the Submission Guide and be submitted in the prescribed format and media relevant to the chosen category.
2.2. Entries must be presented in the form in which they were originally commercially released or made publicly accessible. Requests for format modifications beyond those specified in the Submission Guide will not be entertained.
2.3. Submissions in all languages are accepted. However, any entry in a language other than English must be accompanied by a translation, formatted as per the requirements of the relevant category, as detailed in the Submission Guide.
2.4. If an entry has been developed in collaboration with another individual or entity, it is the responsibility of the submitting entrant to ensure that:
a. The entry is submitted by only one of the collaborating parties, who will be considered the official entrant and shall be accountable for all aspects of the submission.
b. In the event that the entry is shortlisted for an award, the entrant must provide Good Ads Matter with the names and details of all other individuals and organisations involved in the work, either at the time of submission or upon request for credit information.
2.5. To initiate an entry, entrants must visit the Entry Webpage, create an account, and select the appropriate track, discipline, category, subcategory, and, where applicable, the type of execution and work classification. Upon selection, the applicable entry fee will be generated, which must be paid via credit card, debit card, or bank transfer.
2.6. Entrants bear sole responsibility for accurately selecting the track, discipline, category, subcategory, and, where applicable, the execution and work type. Once these details have been chosen and the corresponding fee has been paid, they cannot be altered by the entrant.
2.7. Good Ads Matter retains the right to reassign entries to a more appropriate track, discipline, category, or subcategory at its sole discretion. Such changes may be made without prior notice to the entrant. However, Good Ads Matter is not obligated to correct or reassign incorrectly submitted entries.
2.8. Entrants must finalise and submit their entries before the applicable submission deadline. Until final submission, entrants may add, remove, or replace any materials within their entry. Once an entry has been officially submitted, no further modifications will be permitted. The submission deadline varies based on the date of entry creation and payment. All entries must be completed by the final deadline of 18 April 2025. If all mandatory fields are completed, the entry will be automatically submitted on the final deadline. Any entry with incomplete mandatory fields after this date will not be considered, and no refunds will be issued in such cases.
2.9. Entry fees are strictly non-refundable and non-transferable under any circumstances.
2.10. Entries will be evaluated based on the quality of the submitted materials. Entrants must ensure that all assets are of high quality, as Good Ads Matter is not obligated to request replacements or alternative versions.
2.11. Entries that pertain to integrated campaigns may be required to submit specific elements of the campaign or evidence demonstrating that the campaign was executed across multiple platforms.
2.12. If an entrant becomes aware post-submission that their entry infringes upon any rights—including, but not limited to, copyright, intellectual property, privacy, or any legal or regulatory provisions—they must immediately notify Good Ads Matter to request the withdrawal of their entry from the awards.
2.13. Entrants may be required to disclose the extent to which Artificial Intelligence (AI) contributed to the creative development of their submission. Entries incorporating AI elements or tools are eligible provided all other criteria are met and a human creator is responsible for the final outcome. However, entries composed entirely of generative AI material, without human creative oversight, will not be considered.
3. JUDGING OF THE AWARDS
3.1. Good Ads Matter shall appoint a panel of judges, selected at its sole discretion, based on their expertise and qualifications to evaluate the submitted entries.
3.2. Entries will be assessed solely on the basis of the materials provided to Good Ads Matter. The judging process will take place between late April and May 2025.
3.3. Throughout the judging process, all jury members will be reminded of the Awards Rules and must consider whether each entry complies with them. Should any jury member raise concerns regarding an entry’s eligibility, the entrant will be required to provide relevant documentation or additional information as necessary to confirm compliance.
3.4. Good Ads Matter reserves the right to (i) temporarily suspend an entry from the awards pending an investigation and (ii) permanently remove an entry from the competition at any stage if the jury or Good Ads Matter determines that it does not meet the eligibility criteria or fails to comply with the Awards Rules.
3.5. Entrants must ensure they remain reasonably available to respond to any enquiries from the judging panel from the time of submission until the awards are presented.
3.6. All decisions made by the judging panel for the Good Ads Matter Awards are final. No discussions or correspondence regarding these decisions will be entertained.
4. REQUEST FOR CREDIT INFORMATION & IMAGES
4.1. Award-winning entrants must provide complete credits and high-quality images or any other requested materials for use by Good Ads Matter.
4.2. Entrants whose work is selected for inclusion in the Good Ads Matter Awards must submit full credits, images, or any other materials as requested.
4.3. It is the responsibility of the entrant to ensure that all submitted credits are accurate and correctly reflect the contributions of individuals and organisations associated with the awarded entry. Once credits are confirmed, they cannot be altered, except in exceptional cases and solely at the discretion of Good Ads Matter.
4.4. Should Good Ads Matter approve any amendments to the credits, it will not be held liable for any inaccuracies in the published revisions.
4.5. Entrants must notify Good Ads Matter if there is a change in their primary submission contact. Ensuring the accuracy of all provided details, particularly updated contact information, is the responsibility of the entrant. Failure to comply with this requirement may result in the entrant not receiving their results notification.
5. ACTION AGAINST ENTRANTS IN BREACH OF THE AWARDS RULES
5.1. Should Good Ads Matter have reasonable grounds to believe that an entrant or their submission has violated the Awards Rules, the entry in question will be immediately suspended from the competition and referred to the Good Ads Matter Board and Internal Advisors. This body will investigate the alleged breach, establish the relevant facts, and provide recommendations on any further actions or sanctions to be imposed on the entrant.
5.2. In addition to any other measures outlined in the Awards Rules, Good Ads Matter reserves the right, without prejudice to its other rights and remedies, to:a. remove an individual entry from the Good Ads Matter Awards; and/orb. disqualify an entrant along with all associated entries from the competition; and/orc. prohibit an entrant from participating in future Good Ads Matter Awards, as well as any other awards, competitions, or initiatives organised by Good Ads Matter.
5.3. The determination of an appropriate course of action in response to a breach of the Awards Rules shall be at the sole discretion of Good Ads Matter, and all decisions in this regard shall be final.
6. LICENCE TO USE ENTRIES AND REFERENCE AWARDS
6.1. By submitting an Entry, the Entrant grants Good Ads Matter, along with its representatives, agents, licensees, and assignees, an irrevocable, royalty-free, non-exclusive, worldwide licence in perpetuity. This licence permits Good Ads Matter to utilise the Entry in any manner, including but not limited to reproduction, copying, performance, display, broadcasting, publication, distribution, or transmission across all existing and future media formats. Additionally, Good Ads Matter may grant sub-licences for any activities it undertakes.
6.2. Each Entrant acknowledges that this licence extends to allowing Good Ads Matter to feature Entries for viewing and download on the Winner’s Showcase at www.goodadsmatter.com, as well as in the Good Ads Matter archive for purposes such as research, critique, review, and private study.
6.3. Good Ads Matter may receive requests from third parties seeking to feature Entries in programming or publications. Entrants acknowledge and consent to Good Ads Matter lending or sub-licensing Entries to such third parties on terms deemed appropriate, provided that the inclusion aligns with Good Ads Matter’s objectives and the Entrants are credited accordingly.
6.4. If an Entry is incorporated into a digital asset management system, database, or other archival compilation, such a database shall remain the sole property of Good Ads Matter.
6.5. Entrants agree to support Good Ads Matter in any legal action necessary to prevent the unauthorised use, sale, or distribution of Good Ads Matter’s publications, archives, databases, or any collection of compiled Entries.
6.6. Good Ads Matter will make reasonable efforts to ensure that any use of an Entry under this licence is accompanied by appropriate credit. The accuracy of these credits will be based entirely on the information provided by the Entrant.
6.7. Winners of the Good Ads Matter Awards may reference their award status for promotional purposes, provided the representation is accurate and complies with any relevant branding guidelines set by Good Ads Matter. If, at any point, an award is revoked (for example, due to disqualification), the Entrant’s right to reference the award will be terminated immediately upon written notification. The Entrant must promptly remove all references from any media within their control.
6.8. Good Ads Matter is under no obligation to publish or utilise any submitted Entry, despite holding the rights to do so under this licence.
6.9. Entrants acknowledge that all intellectual property and associated rights relating to Good Ads Matter, the Good Ads Matter Awards, the Awards Ceremony, and all related branding and initiatives shall remain the exclusive property of Good Ads Matter. No rights are transferred to the Entrant beyond those explicitly granted in these Awards Rules.
6.10. Conversely, Good Ads Matter acknowledges that all intellectual property and associated rights in an Entry remain vested in the Entrant or its licensors. No rights shall be transferred to Good Ads Matter except as expressly outlined in these Awards Rules.
7. ENTRANT WARRANTIES
7.1. By submitting an Entry, the Entrant affirms and guarantees that:
a. The Entry:(i) is the original work of the Entrant;(ii) duly acknowledges the original creators and contributors of the concept;(iii) does not infringe upon any third party’s rights, including but not limited to copyright, intellectual property, privacy, or any other legal or regulatory provisions;(iv) does not contain material that could be deemed obscene, offensive, or defamatory;(v) is not likely to bring Good Ads Matter, the Good Ads Matter Awards, the Entrant, or any other participant into disrepute;(vi) is not associated with, nor does it feature, Good Ads Matter or Purpose Studios in any way; and(vii) adheres fully to these Awards Rules and the Entry Kit.
b. The Entrant is either the sole proprietor of all rights, title, and interests in the Entry (including all intellectual property rights) or has secured all necessary licences, permissions, authorisations, and consents—where applicable, from clients or other third-party rights holders—required for submission to the Good Ads Matter Awards, including any generative AI elements incorporated within the Entry.
c. The Entrant has, to the extent permitted by law, obtained all necessary consents, waivers, and rights from contributors to the Entry, authorising its submission to the Awards and the granting of the Licence.
d. The credits listed in the completed editorial form are accurate, complete, and not misleading. Furthermore, any publication of these credits by Good Ads Matter in their submitted form will not infringe any intellectual property, moral, or other rights of the Entrant or any third party, nor will it expose Good Ads Matter to legal liability or reputational harm.
e. The Entry was not created in response to a brief where Good Ads Matter or Purpose Studios was the primary client.
f. All information provided by the Entrant in relation to the Entry is complete, accurate, and not misleading.
g. Participation in the Good Ads Matter Awards does not and will not cause the Entrant to breach any contractual agreements or confidentiality obligations.
h. The exercise of rights granted to Good Ads Matter under these Awards Rules, including the use of any submitted Entry in connection with the Good Ads Matter Awards, will not infringe upon the rights (including but not limited to intellectual property and privacy rights) of any third party.
8. INDEMNITY & LIABILITY
8.1. The Entrant shall indemnify Good Ads Matter and keep Good Ads Matter fully indemnified upon request from any and all losses, actions, claims, proceedings, damages, costs, and legal expenses arising from any breach of the warranties and representations outlined in these Awards Rules or from any third-party claim based on facts that, if proven, would constitute such a breach.
8.2. Nothing in these Awards Rules shall limit or exclude either party’s liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under applicable law.
8.3. Good Ads Matter shall not be liable under or in connection with these Awards Rules, whether in contract, tort (including negligence), for breach of statutory duty, or otherwise, for any:
loss of profit or revenue;
loss of business or contracts;
loss of business opportunities;
loss or corruption of data;
loss of goodwill or reputation;
wasted management time.
8.4. Good Ads Matter shall not be liable under or in connection with these Awards Rules, whether in contract, tort (including negligence), for breach of statutory duty, or otherwise, for: (i) loss of profit or revenue; (ii) loss of contracts or business;(iii) loss or damage to goodwill;(iv) any indirect or consequential loss or damage.
9. PAYMENT TERMS & SURCHARGES
9.1. The Good Ads Matter Awards adopts a tiered pricing system based on the submission date of entries, divided into three phases: “Early Bird” (for entries submitted between 03 February 2025 and 28 February 2025), “Phase I” (for entries submitted between 01 March 2025 and 31 March 2025), and “Phase II” (for entries submitted between 01 April 2025 and 18 April 2025). The pricing for entries in the Film Craft and Creative categories is INR 9,000 (+GST) per entry in Early Bird, INR 11,000 (+GST) per entry in Phase I, and INR 14,000 per entry in Phase II. Entries in the “Young Director of the Year (Under 30)”, “Young Cinematographer of the Year (Under 30)”, “Young Photographer of the Year (Under 30)”, “Young Editor of the Year (Under 30)”, and “Young Music Composer of the Year (Under 30)” categories will consistently be priced at INR 4,500 (+GST) across all three phases.
9.2. Each entrant must pay the applicable fee for their number of entries at the time of submission. Payments can be made via the Razorpay payment gateway, including Credit/Debit Card, Netbanking, UPI, or Bank Transfer. Good Ads Matter reserves the right to withdraw any entry if the payment is not received as stipulated above.
9.3. Point of Contact: If the individual responsible for creating the entry leaves the company before the payment for the judged entries is received, Good Ads Matter reserves the right to hold both the entrant and the company accountable for the outstanding dues.
9.4. Invoicing: In compliance with the Goods and Services Tax (GST) Rules of India, Good Ads Matter is required to issue e-invoices via the GST Portal for all company transactions. The details on the e-invoice cannot be altered once issued. After submission of entries, the registered email address will receive a system-generated Proforma Invoice containing the details provided by the entrant. Within 48 hours of generating the Proforma Invoice, Good Ads Matter will issue the e-invoice based exactly on the Proforma details. It is the entrant’s responsibility to ensure that the details are accurate and verified by their Finance or Accounts department. In exceptional cases where changes to the e-invoice are necessary, it will be cancelled via a credit note, and a new e-invoice will be raised. Good Ads Matter will not be liable for any issues arising from paid or unpaid GST, reversed or unreversed Input Tax Credit (ITC), or other losses resulting from missing invoicing details provided by the entrant.
9.5. Cancellations and Refunds: Please note that all payments made for submissions are non-refundable and non-transferable.
9.6. Physical Materials: Good Ads Matter will not accept any physical courier submissions related to the campaign or assets.
10. REJECTION OF ENTRIES
10.1. Good Ads Matter reserves the right, at its sole discretion, to reject an Entry if it:a. is submitted after the final submission deadline;b. does not adhere to the Submission Guide in terms of media and format;c. fails to meet the Criteria outlined in these Awards Rules;d. breaches, or is ineligible under, these Awards Rules and/or the Submission Guide.
10.2. Good Ads Matter reserves the right to withdraw an Entry from the Good Ads Matter Awards if it has reason to believe or becomes aware that the work was created specifically for the purpose of entering the Awards. In such cases, the Entry will be referred to the Good Ads Matter Board and Internal Advisories, who will determine the matter at their sole discretion. An Entry may be considered to have been created solely for entry into the Awards if, for example, the work has only aired once, was only broadcast during late-night television, or was produced as a single advertisement where the agency financed the airing themselves.
10.3. Should an Entrant wish to withdraw an Entry for any reason, written notice must be sent to awards@goodadsmatter.com, providing sufficient information to allow Good Ads Matter to identify the relevant Entry.
10.4. Good Ads Matter is under no obligation to refund any payments made for individual Entries or groups of Entries that are withdrawn as per the aforementioned rule.
10.5. In the event that an award-winning Entry is withdrawn, the Entrant will be liable for all production and other associated costs incurred by Good Ads Matter in relation to the Entry.
11. CORRESPONDENCE
11.1. All official correspondence relating to the Good Ads Matter Awards or these Awards Rules should be directed to: Good Matters LLP, 28-C, Prithvi Raj Nagar, Jhalamand Circle, Jodhpor, Rajasthan - 342005.
Contact: +91 75069 49210 | Email: awards@goodadsmatter.com
12. GOVERNING LAW & JURISDICTION
12.1. These Awards Rules, the Submission Guide, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them, shall be governed and construed in accordance with the laws of the state of Maharashtra, India.
12.2. Each party irrevocably agrees, for the sole benefit of Good Ads Matter, that the courts of Maharashtra and/or India shall have exclusive jurisdiction over any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with these Awards Rules, the Entry Kit, or their subject matter or formation. Nothing in this clause shall limit Good Ads Matter’s right to take legal proceedings in any other court of competent jurisdiction, nor shall the initiation of proceedings in any one or more jurisdictions preclude the initiation of proceedings in any other jurisdiction, whether concurrently or otherwise, to the extent permitted by the laws of such jurisdiction.
13. DATA PROTECTION & PRIVACY
13.1. By submitting an Entry, the Entrant confirms that they have read and understood the Good Ads Matter Privacy Policy, which can be accessed at: https://www.goodadsmatter.com/post/privacy-policy, and which governs the processing of personal information by or on behalf of Good Ads Matter in relation to these Awards Rules and the Good Ads Matter Awards. We will request individual email addresses, which are optional to provide. Good Ads Matter will not have access to an individual’s email address unless consent is given by the person for such access.
14. EVENTS BEYOND GOOD ADS MATTER'S REASONABLE CONTROL
14.1. Good Ads Matter will not be in breach of these Awards Rules, nor liable for any delay in performing, or failure to perform, its obligations under these Awards Rules, if such delay or failure arises from events, conditions, or circumstances beyond its reasonable control.
15. SEVERANCE
15.1. If any provision or part of these Awards Rules is found to be invalid, illegal, or unenforceable, it shall be treated as deleted, without affecting the validity or enforceability of the remaining provisions, which shall continue in full effect.
16. WAIVER
16.1. A failure or delay by either party in exercising any right or remedy under these Awards Rules or at law shall not be deemed as a waiver of that right or remedy, nor will it prevent or restrict the future exercise of that or any other right or remedy. The partial or single exercise of any such right or remedy shall not preclude further exercise of that or any other right or remedy.
17. RIGHTS & REMEDIES
17.1. Except as expressly stated in these Awards Rules, the rights and remedies granted under these Rules are additional to, and not exclusive of, any rights or remedies available under law.
18. CANCELLATION & MODIFICATION
18.1. Good Ads Matter reserves the right to amend, suspend, or cancel the Good Ads Matter Awards and/or these Awards Rules if deemed necessary or appropriate, including in the event of any actual or anticipated breach of applicable laws, or due to technical failures, unauthorised human interference, or other factors that may compromise the administration, security, fairness, or integrity of the Good Ads Matter Awards. Modifications, suspensions, or cancellations may also occur due to events beyond Good Ads Matter's reasonable control.
19. INTERFERENCE WITH THE GOOD ADS MATTER AWARDS
19.1. Any attempt to intentionally damage or undermine the content or legitimate operation of the Good Ads Matter Awards is strictly prohibited and may violate criminal and/or civil law. In such cases, Good Ads Matter reserves the right to pursue all available legal remedies.
ENTRY CRITERIA
The following Entry Criteria apply to all Tracks, Disciplines, Categories, and Subcategories within the Good Ads Matter Awards (unless explicitly stated otherwise) and must be read in conjunction with the General Rules of Good Ads Matter at the beginning of these Awards Rules.
1. GENERAL ENTRY CRITERIA
1.1. Each Entry must meet all of the following requirements:
a. It is a work of commercial creativity, developed in response to a legitimate brief from a client or approved by a client, and created as part of the usual business activities of a legal entity for the purpose of providing a commercial advertising or design solution. The work must not have been commissioned as an artwork for exhibition or gallery purposes.
b. The work has been made publicly accessible through any legally permitted medium in a manner approved by the benefiting entity or individual (the client) and has been financially supported by the client.
c. The work must have been made available to the public for the first time between 1 January 2024 and 10 April 2025.
d. The work must comply with all applicable laws and regulations (whether mandatory or voluntary) in the region where it was initially made available to the public.
e. The submission must reflect the original work made available to the public, with no alterations.f. The work has not been previously entered into the same Category by another Entrant.
1.2. Work may also be eligible under the following conditions:
Pro bono work for a charity is eligible only if:
i. The charity has a formal contractual relationship with the entrant agency;
ii. The charity has authorised the work to be published;
iii. Provided that Good Ads Matter reserves the right to request confirmation from the media owner if media/airtime was provided on a pro bono basis.