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Sam Long

Based in Sydney


Executive Producer and Partner at Good Oil, Sam has worked in Wellington at a number of leading advertising production companies. When Good Oil was founded in 2001 he moved into the role of producer. A great nurturer of creative talent, he has gone on to produce work that has won Cannes Lions, One Show, D&AD, Clio, NYF, AWARD and many more.


He has helped the company earn rank as BestAds No.1 Global Production Company Of The Year (2020), CICLOPE Asia Pacific Production Company of the Year (2019), and BestAds No.1 Australian Production Company (2018 & 2015). He has served on judging panels at Ciclope, LIA, AICP, NYF Advertising Awards, and AWARD.


A champion of Good Oil’s commitment to leave the world a better place than they found it, Sam has facilitated several charity campaigns. He has helmed work that addressed men’s mental health and cancer research, as well as films that raise awareness for the importance of quality education and literacy.


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