Based in Delhi
Prateek is the Chief Creative Officer and Head of Creative (India) at Lowe Lintas.
With over 20 years in the Indian advertising industry now, there is much to speak of his craft. His forte in storytelling is raw and attention-grabbing, as do the classic campaigns continue to suggest, still iconic and resonant.
Serving first as the National Creative Director at McCann Worldgroup and then joining Lowe Lintas as the Chief Creative Officer, following his stint as the Founder and Director at Eleven Brandworks, Prateek's knowledge encompasses both a creative as well as an entrepreneurial purview.
He is ranked No. 1 in India on Campaign Asia's list of Hottest Creatives in 2018 and 2020, and No. 14 in the world on D&AD's list of Most Awarded Copywriters. His campaigns have won Grand Prix at the Cannes Lions, Black Pencil at D&AD, Grande Lotus at AdFest, and another Grand Prix at Jay Chiat Awards. Under his creative leadership, McCann World Group was ranked India's No. 1 Creative Agency in 2014, 2015 and 2017 by the Gunn Report.
Among Prateek's notable work are Nescafé 'Stammering Comedian' and 'RJ', Mastercard 'Reunion', Health in India 'Family Planning', The Ministry of Public Health in Afghanistan 'Immunity Charm', and Nestlé 'Breastfeeding'. His brand portfolio also includes Dettol and Harpic, among others.
He is renowned for penning phrases like "Boond boond mein vishwaas", "Sprite bujhaye only pyaas, baki all bakwaas" that have become staples of Indian pop culture.
Social Media Handle:
LinkedIn - Prateek Bhardwaj