Based in Mumbai
Parikshit is currently the Chief Creative Officer at BBH India, after serving as the Chief Creative Officer at TBWA\ India for a span of 10 years.
He started his career in 2006 as a Copywriter at Fallon. After which, he worked at other agencies like Y&R Dubai and JWT.
Today, he is the 3rd Most Awarded Creative Director in India, according to Campaign Brief Asia '20.
He has been the creative force behind many innovative campaigns. Notably, he created the world’s first social media answering machine for Nestlé, led a team to put 12,000 first aiders on a tab on the phone, and built India’s first women’s safety device disguised as an accessory. For HSBC, he helped conceive a game of golf playable only with the mind and for Nissan, created the world’s most spacious radio station. He has also worked on Apple's first long-form content for India. Among his other projects are IDFC 'Dil ke Ameer' and Singapore Tourism Board ft. Rajakumari.
Parikshit's projects have blended creativity, data, and technology to give consumers and brands alike memorable experiences that stick with them for years to come. His brand portfolio also includes Apple, Adidas, Airbnb, Standard Chartered, Nestle, Unilever, Red Cross, and HSBC.
To date, he has won 50+ domestic awards at Ad Club Bombay, 85+ national as well as international awards, including several Grand Prix, and 100+ nominations. At Y&R, Parikshit became the first copywriter in West Asia to win three Cannes Lions in the same year, and during his stint at TBWA\ India, he took the agency to the title of 'The Most Awarded Indian Agency at Cannes 2018.
...and these are only some of his achievements!
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