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Matthew Fone

Based in London


Matthew started his production career in 1991. He has worked on most rungs of the production ladder, now finding himself working for his own production company, Riff Raff which he started in 2010.


Previously to Riff Raff he produced award winning creative work for clients such as Cadbury’s, Nike, Adidas, Orange, Olympus, JC Penney, Diet Coke as well as music videos for the likes of The Streets, Madonna, LCD Soundsystem, Bats for Lashes, Badly Drawn Boy, Basement Jaxx, Coldplay and Kings of Leon. Directors he produced for include Dougal Wilson (7 years), Juan Cabral, Patrick Daughters and Adam Smith to name but a few. The highlight was producing the Grand Prix Cannes winning Cadbury’s Gorilla commercial in 2008, as well as picking up a D&AD black pencil for his efforts.


At Riff Raff over the past 10 years Matthew has been successful in helping the likes of Megaforce, Francois Rousselet, The Sacred Egg gain both local and International acclaim. Recent work with up and coming directors Finn Keenan, Ryan Staake and Rich Hall continue to show his ability to both find and nurture talent in the advertising industry.


In recent years with Riff Raff he has produced work for the likes of Wes Anderson for Adam&Eve/DDB and H&M, The Sacred Egg’s Cannes Grand Prix Winning Mailchimp for Droga 5 New York as well as the most awarded D&AD commercial ever, Megaforce’s Nike LDNR through W&K London.


He currently spends his time trying to make his bio interesting as well as trying to move Riff Raff up the proverbial production company ladder, which he is having some success with being humbled to win Creative Circles’ Production Company of the Year for 2017 & 2018 as well as SHOTS Production company of the Year 2018.


In 2019 he expanded Riff Raff into the US, as well as starting a social media company and finally getting his toy bear YAKO to a mass market. In the year that was 2020, Matthew oversaw the first direct to brand work for Burberry for their Festive Campaign.


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