Karthik Srinivasan
- himanshu105
- Feb 15
- 1 min read
Karthik Srinivasan is a Communications Strategy Consultant with two decades of experience in shaping brand perceptions across corporate communications, public relations, marketing, investor relations, and digital strategy. With expertise in both B2B (technology) and B2C brands, he has successfully navigated agency and client environments to build impactful narratives.
An award-winning strategist, Karthik has been recognized with gold at Socialathon India 2015, gold at Emvie 2015 (Best Media Innovation - Social Media), and bronze at DMA Asia Echo Awards 2015 (Interactive - Creative Use of Data). He is also a sought-after guest lecturer at the Tata Management Training Centre's Leadership Development Program for IAS Officers and IIM Bangalore’s Advanced Digital Marketing Program for CMOs.
Beyond consulting and teaching, Karthik is a prolific columnist and speaker, frequently sharing insights on communications, branding, and social media at leading industry events. His writing has been featured in ET BrandEquity, afaqs!, and The Economic Times, covering topics such as social media strategy, brand building, and crisis communication.
A passionate writer, he runs two widely followed blogs—Beast of Traal (communications & marketing) and Milliblog (music)—establishing himself as a thought leader at the intersection of media, branding, and culture.
Social Media Handles: Instagram: @beastoftraal LinkedIn: Karthik Srinivasan