Karim Naceur
- himanshu105
- Feb 15
- 2 min read
Based in France
Karim Naceur is a distinguished Partner and Executive Producer at Lyly Creativ and the former Global Head of TV Production at BETC Paris, renowned for his expertise in crafting award-winning commercials and cinematic storytelling. With a career spanning over 15 years, he has produced high-profile campaigns for leading brands such as Audi, Coca-Cola, Lacoste, Duolingo, Canal Plus, and Disneyland Paris.
Karim began his journey at BETC, managing post-production for Peugeot commercials before evolving into an agency producer for brands like Petit Bateau and Canal Plus. He later joined Fred & Farid Paris, earning major industry awards for his work on Decathlon (Tribord) and Audi, and producing a widely recognized Weight Watchers campaign featuring French singer Amel Bent.
His expertise led him to Havas Paris, where he spearheaded the production department, delivering iconic projects such as a JoeyStarr music video, a Coca-Cola activation with Just Dance, and collaborations with EuropaCorp. He then took on a global role at Fred & Farid Shanghai, assembling an international production team and managing high-caliber campaigns across Paris, New York, Shanghai, and Los Angeles.
During this time, he led the production of Louis XIII’s cinematic projects featuring John Malkovich and Pharrell Williams, a Vivo commercial starring Stephen Curry, and Audi campaigns with the Bayern Munich football team. He also worked with global celebrities, including Jackson Yee, Zhao Wei, Huang Xuan, and Sophie Marceau, as well as producing a Major Lazer and Travis Scott music video between Los Angeles and Bangkok.
Returning to BETC Paris, Karim oversaw the TV production department, delivering acclaimed campaigns for Gaumont, Duolingo, Lacoste, and Canal Plus, collaborating with stars like Isabelle Adjani, Jamel Debbouze, and Kad Merad. His work extends to Lacoste with Novak Djokovic and a Disney Avengers campaign for Disneyland Paris.
In 2023, Karim served as President of the Cinematography Jury for the D&AD Awards in London, recognizing excellence in commercial cinematography.
Social Media Handles:
Instagram: @karimnaceur
LinkedIn: Karim Naceur