Based in Bangalore
Joono is the Founder and Chief Creative Officer of independent integrated advertising agency, Brave New World, as well as the Founder of Un Denim, India's first circularity-centric upcycled denim brand.
Prior to founding the above mentioned companies, he used to work at Leo Burnett as the Chief Creative Officer, and following that, at Ogilvy as the Executive Creative Director.
Then came Brave New World, a young and growth-oriented agency founded nine years ago, that focuses on two key motives while creating brand experiences–to weave something creatively inspiring as well as outcome-driven.
With over two decades of experience in Advertising and Fashion, Joono has been recognised and accoladed at international awards like Cannes Lions, One Show, D&AD, Spikes, and Lürzer's Archive, among many others.
Joono's brand portfolio includes Project Eve #KeepMaaOutOfIt, Jockey, Himalaya, Signature Whiskey, Peter England, Ford, Pepsi Foods, and The Roadster Life Co., an apparel brand the his agency frequently collaborates with.
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Linkedin - Joono Simon
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