The Cannes Lions International Festival of Creativity 2024 is upon us, and the excitement is electric! This year, the world's most brilliant minds in advertising, marketing, and creative communication converged on the French Riviera, turning Cannes into a vibrant hub of innovation and inspiration. From groundbreaking campaigns to visionary talks, Cannes Lions 2024 promised to be a celebration of creativity at its finest.
Imagine strolling down the iconic Croisette, where every corner buzzes with the energy of ideas sparking and partnerships forming. The festival wasn’t just about awards; it was a melting pot of diverse talents and perspectives, all pushing the boundaries of what's possible in the world of creativity. Whether you're a seasoned industry veteran or a curious newcomer, every year Cannes Lions offers a unique opportunity to witness the future of creative expression unfold before your eyes.
But Cannes Lions is more than just a festival; it’s a movement. It challenges us to think bigger, dream bolder, and create more meaningfully. As we celebrate the best in creative excellence, we also reflect on the power of storytelling, the impact of innovation, and the endless possibilities that lie ahead. So, get ready to be inspired, to connect with like-minded visionaries, and to celebrate the transformative power of creativity at Cannes Lions 2024!
Here’s looking back at Good Ad Matter’s archive of the Cannes winners of 2024:
Ad Films:
Orange “WoMen’s Football”
The Cannes 2024 winning ad "Women's Football" by Orange brilliantly showcases the talent and passion of women in football, challenging gender stereotypes in sports with a surprising twist: as the footage of the men's team rewinds, the VFX editing process unveils that the skills and goals actually belong to France's women's players.
Awards Won:
- 🏆 Grand Prix Cannes Lions in Film, Consumer Services/Business to Business
- 🏆 Grand Prix Cannes Lions in Entertainment Lions for Sport, Brand Partnerships, Sponsorships & Collaborations
- 🥇 Gold Cannes Lions in Entertainment, Diversity & Inclusion in Entertainment
- 🥇 Gold Cannes Lions in Social & Influencer, Social Film
- 🥇 Gold Cannes Lions in PR, Content Creation and Production
- 🥈 Silver Cannes Lions in Entertainment, Social Behaviour & Cultural Insight
- 🥈 Silver Cannes Lions in Social & Influencer, Corporate Purpose & Social Responsibility
- 🥉 Bronze Cannes Lions in PR, Corporate Purpose & Social Responsibility
- 🥉 Bronze Cannes Lions in Film, Corporate Purpose & Social Responsibility
- 🥉 Bronze Cannes Lions in Social & Influencer, Sponsorship & Brand Partnership
Coordown “Assume that I can”
The Cannes Lions-winning ad "Assume That I Can" by CoorDown captivates audiences by showcasing the extraordinary potential of individuals with Down syndrome, boldly challenging and shattering societal stereotypes.
Awards Won:
- 🥇 Gold Cannes Lion in Social & Influencer, Co-Creation & User Generated Content
- 🥈 Silver Cannes Lions in Health & Wellness, Fundraising & Advocacy
- 🥈 Silver Cannes Lions in Social & Influencer, Not-for-Profit / Charity / Government
- 🥈 Silver Cannes Lions in Social & Influencer, Social Film
- 🥈 Silver Cannes Lions in Health & Wellness, Fundraising & Advocacy
- 🥉 Bronze Cannes Lions in Film Craft, Direction
- 🥉 Bronze Cannes Lions in Film, Not-for-Profit / Charity / Government
Magnum “Find your Summer”
The Cannes Lions-winning ad "Find Your Summer" by Magnum enticingly invites viewers to embrace their inner joy and indulgence, capturing the essence of summer in every bite.
Awards Won:
- 🏆 Grand Prix Cannes Lions in Outdoor, Consumer Goods
- 🥇 Gold Cannes Lions in Outdoor, Interactive/Dynamic Digital Screens
- 🥇 Gold Cannes Lions in Print & Publishing, Consumer Goods
- 🥈 Silver Cannes Lions in Film Craft, Cinematography
- 🥉 Bronze Cannes Lions in Outdoor, Consumer Goods
- 🥉 Bronze Cannes Lions in Industry Craft, Photography: Outdoor
- 🥉 Bronze Cannes Lions in Film, Social Behaviour & Cultural Insight
Hornbach “The Square Meter”
The Cannes Lions-winning ad "The Square Meter" by Hornbach ingeniously celebrates creativity and individuality by transforming a single square meter into a limitless canvas for personal expression.
Awards Won:
- 🏆 Grand Prix Cannes Lion in Film Craft, Production Design/Art Direction
- 🥇 Gold Cannes Lion in Film Craft, Direction
- 🥇 Gold Cannes Lion in Film Craft, Achievement in Production
- 🥈 Silver Cannes Lions in Film Craft, Cinematography
KPN “A piece of me”
This campaign boldly exposes the devastating impact of non-consensual sharing, urging Gen Z to rethink the consequences before hitting send.
Awards Won:
- 🏆 Grand Prix Cannes Lions in Creative Strategy, Corporate Purpose & Social Responsibility
- 🥈 Silver Cannes Lions in Creative Strategy, Audience Insight
- 🥈 Silver Cannes Lions in Health & Wellness, Brand-Led Education & Awareness
- 🥈 Silver Cannes Lions in Entertainment for Music, Use of Original Composition
Deutsche Telekom “Without Consent - A message from Ella”
Deutsche Telekom’s commercial poignantly highlights the importance of consent in digital communication, empowering viewers to respect boundaries and safeguard personal privacy.
Awards Won:
- 🥇 Gold Cannes Lions in PR, Social Behaviour & Cultural Insight
- 🥇 Gold Cannes Lions in Digital Craft, AI Storytelling
- 🥉 Bronze Cannes Lions in PR, Corporate Purpose & Social Responsibility
- 🥉 Bronze Cannes Lions in Creative Strategy, Partnerships & Perspectives / Brave Brands
Axe/Lynx “Robbery”
Robbery by Axe/Lynx cleverly redefines attraction by humorously portraying a bold heist for confidence, showcasing the transformative power of their product.
Awards Won:
- 🥇 Gold Cannes Lions in Film, Consumer Goods
- 🥉 Bronze Cannes Lions in Film Craft, Casting
Jindal Steel “The Steel of India”
The Cannes Lions-winning ad "The Steel of India" by Jindal Steel epitomizes resilience and innovation, forging a narrative of strength that echoes the spirit of India's industrial prowess.
Awards Won:
- 🥈 Silver Cannes Lions in Film Craft, Editing
- 🥉 Bronze Cannes Lions in Film Craft, Direction
Colgate “The Boxer”
“The Boxer” tells the poignant story of Alisa Yoohanngoh and powerfully champions perseverance and determination, showcasing how a smile can overcome even the toughest challenges.
Awards Won:
- 🥈 Silver Cannes Lions in Film Craft, Editing
- 🥉 Bronze Cannes Lions in Film, Consumer Goods
Nike; Patta “Baça, Patta & Nike bring together that Blaugrana Feeling”
Nike x Patta's "Baça, Patta & Nike bring together that Blaugrana Feeling" encapsulates the vibrant spirit and unity of FC Barcelona through an innovative analogy of lifeblood, heart and circulatory system, celebrating the club's iconic legacy with style and passion.
Awards Won:
- 🥉 Bronze Cannes Lion in Film Craft, Cinematography
Shortlisted in:
- Film Craft, Direction
- Film Craft, Editing
Print Ads:
Coca-Cola “Recycle Me”
Coca-Cola's "Recycle Me" creatively inspires action by transforming crushed logos of the brand mimicking crushed cans into colorful, eye-catching illustrations, promoting recycling with artistic flair.
Awards Won:
🏆 Grand Prix Cannes Lions in Print & Publishing, Social Behaviour & Cultural Insight
🥇 Gold Cannes Lions in Industry Craft, Art Direction: Brand & Communications Design
Gold Cannes Lions in Outdoor, Consumer Goods
Click here to know more
Magnum “Find Your Summer”
This visually striking campaign encourages everyone to seek out those small, narrow, and fleeting moments of sunshine amid the harsh winter and relish them while enjoying a Magnum.
Awards Won:
🏆 Grand Prix Cannes Lions in Outdoor, Consumer Goods
🥇 Gold Cannes Lions in Print & Publishing, Consumer Goods
🥉 Bronze Cannes Lions in Industry Craft, Photography: Outdoor
Click here to know more
Oatly “Oatly in Paris”
The company’s outdoor ad campaign was meant to cleverly subvert local restrictions and the brand was celebrating its entry into the Paris market with messages that intentionally aimed to subvert local restrictions on wall murals while also blurring the lines between advertising and art.
Award Won:
🥈 Silver Cannes Lions in Industry Craft, Art Direction: Outdoor
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Unilever “Taj Mahal Megh Santoor”
Taj Mahal introduced an interactive billboard that utilizes rainfall to play the notes of the Santoor, creating the symphony of Raag Megh Malhar, known as the 'raga of the rains', an innovative installation that merges technology with the soulful melodies of Hindustani classical music, celebrating nature's harmony in a unique way.
Award Won:
🥈 Silver Cannes Lions in Outdoor, Special Build
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IKEA “Guilty Pets”
You wouldn't think pet ownership has much to do with shopping at IKEA, but a clever new series of ads makes the connection in a fun and original way.
Award Won:
🥉 Bronze Cannes Lions in Outdoor, Use of Humour
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Heinz “The Last Drop”
"The Last Drop" pays homage to those who go above and beyond, defying social norms to savor every last bit of Heinz Tomato Ketchup, inspired by real consumer anecdotes where fans are seen discreetly (and sometimes indiscreetly) enjoying every drop from unconventional places.
Award Won:
🥉 Bronze Cannes Lions in Print & Publishing, Use of Humour
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Volkswagen “Made From Recycled Materials”
Volkswagen epitomizes the future with sustainability at its core, showcasing innovation by crafting a fully electric vehicle from recycled plastic waste.
Award Won:
🥉 Bronze Cannes Lions in Print & Publishing, Automotive
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Sleepzone “Sleep Well Work Well”
Sleepzone's campaign, "The P(illow)tics Series," humorously highlights the global issue of politicians dozing off during sessions, urging better sleep habits for improved health and productivity.
Award Won:
🥉 Bronze Cannes Lions in Print & Publishing, Travel, Leisure, Retail, Restaurants & Fast Food Chains
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Wholegreen Bakery “The Cardboard Cake”
Coeliac Australia and Wholegreen Bakery transformed the perception of gluten-free food by creating the deliciously deceptive Cardboard Cake, challenging skeptics to taste the difference with every bite.
Award Won:
🥉 Bronze Cannes Lions in Design, Special Editions & Bespoke Items
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Corona “Sunset”
Corona Extra's innovative campaign transforms ordinary sunset photos into captivating billboards by ingeniously integrating the beer bottle silhouette into natural reflections, embodying summer vibes with minimalistic yet powerful branding.
Award Won:
🥉 Bronze Cannes Lions in Outdoor, Consumer Goods
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Whiskas “Meowzer”
WHISKAS' "Meowzer" campaign promotes the perfect pet solution: cats with the laid-back charm of dogs, catering to the rising demand for low-maintenance companionship while addressing pet homelessness with cuddly, independent feline friends.
Award Won:
🥉 Bronze Cannes Lions in Direct, Use of Digital Platforms
Click here to know more
Yes, that is about it! A heartfelt congratulations to all the winners, whether featured on our page or not. We're thrilled to celebrate the incredible creativity and hard work that went into this year's best advertising and marketing campaigns. Cheers to all of you!
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