top of page

The Cannes Chronicles: July Newsletter



Hi hi, not our usual spot of catching up, is it?


Well, get used to it!


Welcome to our very first newsletter! Like we promised, here’s a recap of the hot topic in the marketing and advertising fraternity this month, exclusive advice from some of the biggest ad makers we have had on the panel of our weekly Q&As so far, Good Ads Matter’s top picks of June and maybe a few surprise titbits that you can savour while scrolling.


Let’s get started, shall we?


 

The month of June was big for ad makers. You guessed it, the Cannes Lions graced us, and needless to say, the hype was real.



Before anything, let’s get the basics right. The Cannes Lions International Festival of Creativity was founded all the way back in 1954, which, in the last seven decades has gone on to become the most prestigious awards festival in the advertising industry.


At the top of Maslow’s hierarchy of needs of any brand campaign sits the Grand Prix Cannes Lions. Yes, it’s that big of a deal.


So, here’s looking back at some of the campaigns from our featured archive that stole the show this year.


Orange “WoMen’s Football”

Winner of 2 Grand Prix Cannes Lions among many others, this ad by the French telecom company, launched ahead of FIFA Women’s World Cup ‘23, shattered all gender stereotypes, putting forward an ultimatum that cannot be refuted.




Magnum “Find Your Summer”

Another masterpiece bagging 2 Grand Prix Cannes Lions among hoards of others, Magnum’s “Find Your Summer” was not only a visual delight but a marketing campaign that transcended mediums. OOH and Film aside, this campaign was a whole website that navigated cold locations under the warmth of sun in real time! Now, what is your excuse to not have ice cream in winters? Find your summer here



Coordown “Assume That I Can”

“Hey bartender…” Aren’t we all too familiar with this by now? The talk of the town this year, Coordown’s “Assume That I Can” won big not only at the Cannes Lions but also our hearts with an empowering message that opened the world up to a new perspective–about time, right?




Hornbach “The Square Meter”

The unsustainable surge in the cost of living but make it a cinematic fever dream like Alice in Wonderland–Hornbach does it best! “The Square Meter” is one way to tackle a crisis with creativity. We sensed this Grand Prix for Art Direction from kilometres away, didn’t we?



Coca-Cola “Recycle Me”

Not the first time Coca-Cola has used its own logo to guide the masses in the right direction to discard waste, this year the brand went far and beyond to convey its message, humbly crushing their own logo to show the world how it’s done. What did it get them? Efficiency in waste management as well as a Grand Prix! Talk about a jackpot.



Many of the showstoppers at Cannes this year were campaigns rooted in a strong belief addressing social crises and prejudices, backed by, of course, carefully calculated and undeniable insight. The numbers don’t lie and they, in fact, become the backbone of an idea.


PS.: Click here to see more winners from the Good Ads Matter archive!


 

Have a snack, it’s Trivia Time!


Which brand started off in 1938 as a grocery-trading store and went on to become the main contractor of the Burj Khalifa inaugurated in 2010? 


Hint: It’s an electronics company.


It’s Samsung!


Could you have guessed it?


 

Now now, here’s a recap of some of our best of the month in case you missed it ;)



From a heartwarming fictional narrative, humour and an ode to incredible women worldwide to celebrating dads and brand positioning that goes beyond language, not to forget important lessons in history and sustainability, June’s best were one well-rounded collection of all expressions of creativity!







 

Let’s take a look back at one of our Q&As with Director Henry Scholfield as we scroll through the trends of the industry to fuel our own creativity. Here’s an advice he left behind to all budding artists!


“Shoot shoot shoot and keep going! I mean shoot to learn, fail or succeed, it will always keep you moving forward. Then don’t give up, if you really love making things then let that feeling drive you.”


Simple as that!


Want to learn more from Scholfield? Read here.


That’s all for June’s newsletter, folks! Before leaving, hang in for a bit, we have something exciting coming up!


 

ANNOUNCEMENT!


We had the privilege to produce the first ever Roundtable in the Indian advertising industry! Divided into four panels of Directors, Directors of Photography, Producer and Agency CCOs/Writers, all under one roof talked passionately about the industry– where it was, where it is and where it is headed, shared anecdotes and invaluable advice (and cracked some serious jokes).


Keep an eye out for the release of the Roundtable on our social media handles soon!


Until then, have some fun pictures of the panel after talking their hearts out!



 

Before we forget, let’s have a look at the Word of the month.


AIDA


This nifty acronym stands for Attention, Interest, Desire, and Action. It's a classic playbook for sales and advertising: first, grab the consumer's attention, then spark their interest, ignite their desire, and finally, get them to take action.


Okay, that’s it for now. We mean it.


 

Here’s where you can find us:



If not here, you can find the team at the local park, sweating it at badminton. PS.: We always have an extra so feel free to challenge us if you see us ;)


See you at the same spot next month!

Commentaires

bottom of page