Ernest Desumbila, a Barcelona-born filmmaker, has made a significant impact on the international stage with his remarkable work. His breakthrough came with the Adidas commercial titled "There Will Be Haters," which became a viral sensation and propelled his career to new heights. Notably, he has collaborated with renowned brands such as Gatorade, Axe, Pepsi, and Nike. Additionally, Ernest has directed music videos for esteemed labels like Kitsuné, Owsla, and Columbia Records. One of his notable introductions to the world was "Ibizious," a fictional advertisement for a fictitious energy drink that gained global attention.
In recognition of his talent, Ernest Desumbila received the prestigious Best Young Director award at Cannes in 2014. His exceptional videos have also garnered five Vimeo Staff Pick recognitions, further solidifying his reputation as a creative force. He has created internet sensations like the music video for "Thunderclouds" by the super-band LSD (Labrinth, SIA, Diplo), which has accumulated over 410 million views on YouTube. Recently, he directed the captivating "Phoenix" video for League of Legends, amassing over 15 million views within a week of its release. Notable figures such as Leo Messi, Neymar Jr., and Serena Williams have had the privilege of working with Ernest, who expertly brings out their best and most authentic sides. While collaborating with global celebrities, he remains committed to authentic storytelling.
Ernest Desumbila's work is infused with his passion for graphic design, video games, manga, and, naturally, cinema. In 2019, he showcased his directorial prowess with "Blood Metal Revenge," his debut short film, which premiered at the esteemed Sitges Festival '19, further solidifying his position as a versatile and accomplished filmmaker.
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