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Elephant GP&K

Based in Egypt


Founded in 2009 by Ali Ali and Maged Nassar, Elephant quickly achieved recognition by securing Agency of the Year and Dubai Lynx Grand Prix awards in both Film and Print during its inaugural year. Notably, Elephant's iconic "Never Say No to Panda" campaign, which triumphed at Cannes, still holds the distinction of being the most-viewed Arabic-language TV campaign on YouTube, even after approximately nine years.


Now, Elephant makes its triumphant return as part of Egypt's GP&K, reaffirming its status as a world-renowned creative agency. GP&K has launched its own creative boutique, completing the circle of the region's first holistic offering alongside Kijamii and Good People. While the three shops maintain their independence, they collaborate closely on joint projects and share a pool of clients. Elephant assumes a leading role in all combined GP&K endeavours, serving as the creative nucleus and a hub for strategic insights and ideas.


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