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Dharma 2.0

Based in Mumbai


Dharma 2.0 is an extension of Dharma

Productions, specialising in

ad- filmmaking. Founded in 2015, It is led by Led by Karan Johar, Apoorva Mehta and Punit Malhotra.


With a roster of Bollywood directors including Karan Johar, Punit Malhotra, Vasan Bala, Shashank, Khaitan and Abhishek Varman, Dharma 2.0 not only produces television ad films but also executes creative digital media projects featuring Bollywood A-listers. Their storytelling is Bollywood-inspired and larger than life–perfectly engaging the audiences.


Some of their notable commercial work includes brand campaigns like Pepsi's Rise Up Baby', Malabar Gold & Diamonds 'Speak Your Heart', and Tira 'For Every You’.


Brands they have worked with are The Coca-Cola Company, Procter & Gamble, Colgate, AJIO, Tyaani, PepsiCo, Nykaa, Havells, CRED, and Jio among many others.


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