www-disfruta-de-un-consumo-responsable.com 40° | Solo para mayores de 18 años. | No compartir con menores de edad. En J&B queremos que en Navidad todo el mundo pueda celebrar, sin que nadie se quede fuera. Pero, tristemente, en estas fechas muchas personas del colectivo LGTBIQ+ se sienten incómodas o rechazadas en sus propias familias, y no pueden celebrar junto a ellas. Por eso, hemos hecho este cuento navideño protagonizado por un abuelo y su familia. Además, contamos con la interpretación Ella Di Amore, una artista trans multidisciplinar de 26 años, que da voz y visibilidad al colectivo. Nos gustaría que esta historia nos hiciera reflexionar, para que en estas fechas siempre pueda haber hueco en la mesa para la aceptación, el respeto y, sobre todo, la celebración. Hay Ganas de Celebrarnos. www.hayganas.com

Based on a true story, Doritos released this touching video for the 2020 holiday season, with the tagline 'the best gift you can give this Christmas is to accept someone as they are'. It raked up over 14 million views on YouTube in the first two weeks. The (LGBT) press was raving. Attitude said: "Doritos' new ad shows a dad embracing his gay son's relationship and it's Oh So Emotional. Can we get a movie-length version?" There were many who said "I'm not crying, YOU'RE crying." The beautiful video depicts a father turning to Reddit for advice on how to address the subject of his son's same-sex relationship. You can find the original reddit thread on Bored Panda: https://www.boredpanda.com/dad-suspects-son-friend-couple-gay-advice/ Note that Doritos hardly appears in the clip: only in the beginning, when the boyfriend buys some bags at the gas station. ;-) It was created by Slap Buenos Aires and directed by Primo Mexico’s Nico Veiga. Read my article on Doritos for Marketing the Rainbow: https://www.marketingtherainbow.info/case%20studies/cs-fmcg/doritos

We can’t show what we can do until we can show up as who we are. Learn more about inclusion in the workplace at indeed.com/empathyatwork

Christmas commercial (long version) for Posten Norway, by POL.

Hallmark Channel has a streaming app called Feeln. where you can watch all of Hallmark’s made-for-TV movies. The app also has original shorts. One of their 2015 releases was the short film called "The Beginning", in which a son comes out to his dad before prom. NewNowNext said: "Grab some tissues and prepare yourself for all the feels when you see the father’s reaction in this touching Hallmark card come to life." Although Hallmark has run LGBT ads before, it does not have a sterling reputation in this field. In 2019 there was a controversy, because the Hallmark channel pulled a commercial featuring a lesbian wedding, after complaints from One Million Moms. In a comment, Hallmark said the channel did not accept ads “that are deemed controversial,” and that the women’s “public displays of affection” violated the channel’s policies. Just days after pulling the ad, Hallmark President and CEO Mike Perry released a statement apologizing and reversing the company's decision, saying, "The team has been agonizing over this decision as we've seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision." Soon thereafter, CEO Bill Abbott of the Hallmark Channel’s parent company Crown Media Family Networks resigned, weeks after the controversy over these commercials. In November Abbott had said the Hallmark Channel would be open to LGBTQ-friendly programming.

This British Starbucks commercial won the Channel 4 Diversity Award, in collaboration with creative agency Iris. There are a number of spinoff shorts, which you can also see on my channel. "At Starbucks, writing your name on a cup and calling it out is a symbol of our warm welcome. It’s a small gesture, but it's symbolic of what we believe in: Recognition and acceptance, whoever you are, or want to be. We welcome everyone. We’re proud to support Mermaids, a charity supporting young transgender and gender diverse people and their families. If you need to speak to someone, you can find their helpline here: http://mermaidsuk.org.uk" Fun fact: look closely at the Starbucks logo... The groundbreaking campaign won Channel 4’s Diversity in Advertising competition. The award includes £1m worth of commercial airtime. Starbucks pledged to raise a minimum of £100k for trans kids charity Mermaids, by selling cookies shaped and decorated like a mermaid’s tail. “This is a lovely, authentic story. It will mean a lot to the trans kids who see this. Thank you,” said Dad Trans, a popular Twitter account run by the dad of a trans child. Amanda Jetté Knox, a bestselling author and parent of a trans daughter, said, “This is lovely. Thank you for supporting trans kids.” #whatsyourname There are 4 short personal profiles in this campaign: Cairo's story: https://youtu.be/IIQMHVZ-VBo Otto's story: https://youtu.be/xPMfYh5urZ8 Eliza's story: https://youtu.be/DZwwrjcMfDU Nicole's story: https://youtu.be/iBXdkExxn_E For a case study about Starbucks' LGBT policy and activities, check out my article for Marketing the Rainbow: http://marketingtherainbow.info/case%20studies/cs%20fmcg/starbucks.html Music: Zebedee Budworth - Every Name Has A Story

Duty knows no time, commitment knows no distance and service knows no bias. In this campaign, we at Pathkind aim to make the people aware of a conservative belief that still prevails in our society and needs to be changed. Illness doesn’t choose which home to go in and neither do we. #HumFarkNahiKarte Connect with Pathkind Labs at : Website: www.pathkindlabs.com Instagram: https://bit.ly/2MsPwvn Facebook: http://bit.ly/3jcaTNq Twitter: https://bit.ly/3cEvc4O LinkedIn: https://bit.ly/3pIgAFq

‘Let’s change hate for love’. Axel tells the story of Columbus, how it could have gone. "We assert that love breaks down barriers, so we encourage the world to change history with the new campaign starring Benjamin Poirier and Daniel Barrios spearheaded by creative director, Kike Doatis. Axel Hotels ("Straight friendly") promotes respect and love worldwide. Now also in America. Find out more about our new hotel in Miami at https://www.axelhotels.com" Song: ‘Show me your love’ by Alex Barroso Also check out "Noah's Ark": https://youtu.be/wGK0xvMQLW4

"Nunca Es Tarde Para Ser Quien Eres" (SWITCH ON CC FOR SUBS) Following their groundbreaking 2020 commercial "The best gift", which went viral telling a real life story about a dad coming to terms with his gay son, Doritos Mexico released another viral video for "Day of the Dead" in 2021. Doritos fulfills their promise of #PrideAllYear. A remarkable, animated story about a family visiting the graveyard - which is customary for Día de Muertos, Nov 2 - who see the ghost of Uncle Alberto and his afterlife lover Mario garnered some 15 million views in a week. There was a whole bunch of commotion from both LGBT+ and bigots, as well as people who think marketing and communication should always be about the product itself. The Advocate: "While some have praised the commercial for connecting queer identities to cultural traditions, others have commented that there is a mixed message of only being one's true, queer self in death." Doritos Mexico responded by stating the commercial is part of its #ProudAllYear platform, which celebrates and promotes respect and support for diversity: “In Mexico, the Day of the Dead is a celebration of life. It's a moment to share our respect, love, and unity for all the people we cherish, even if they are gone,” the representative explained. “And it’s an opportunity for Doritos Mexico to celebrate love and our commitment to the LGBTQ+ community every day. With the commercial ‘It’s never late to be who you are,’ we want to say that it's never too late to share your true self, and when you are ready, we will support you.” Read my article about Doritos for Marketing the Rainbow: https://marketingtherainbow.info/case%20studies/cs-fmcg/doritos Watch The Best Gift with English subs here: https://youtu.be/OouiZHEC9do At the same time, bigots were fuming about the video "The New Nanny", which was sponsored by Twix: https://youtu.be/c2uq_JXRiic

In 1994 IKEA ran a commercial widely thought to be the first TV commercial featuring a homosexual couple. It was not the very first, however. One year earlier, a remarkable Danish commercial for Politiken newspaper was the first to depict a male couple together, with a passionate kiss. And one year before that (1992), Dutch insurer Amev featured one lesbian and two gay couples in a commercial. Howevewr, this groundbreaking spot made news around the world: it features a male couple shopping for a dining room table together. The two middle-aged guys, who finish each other's sentences, say "a leaf means commitment." At the end, one says, "We've got another leaf waiting for when we REALLY start getting along" -- perhaps implying marriage or having children. It was one of the first times an advertiser dealt with a gay relationship frankly in the US. It was not “gay vague” as many ads before or after this one were: the two men verbally declared to be each other’s partner. Although IKEA accepted the ad from the agency, the retailer still had some reservations. The spot ran only once in New York City and Washington, D.C. after 21:30 in deference to children. Many wrongly assumed the commercial was meant to target gay buyers, but it was part of a larger campaign about "non-traditional" families, including a mixed race couple and a single mom with an adopted child. The commercial's director told the Canadian Broadcasting Corporation that it was not important to be the first company to show a gay couple together and "Actually I was surprised when we first started looking at this, that no one had done it before". The IKEA ad disappeared soon after it began when the retailer got a bomb threat at a store from conservatives, along with calls for a boycott. Nonetheless, the commercial was well-liked by the gay community. The gay stereotype of being fashion-oriented and tastemaker was leveraged in the ads, giving a sort of "Gay Housekeeping Seal of Approval" for IKEA. One of the two actors also is openly gay, though he said that was not known when he was cast for the part. Check my PhD website for the case study of IKEA: http://marketingtherainbow.info/case%20studies/cs%20home/ikea.html Amev can be seen here: https://youtu.be/lLLOibQgLi0 Politiken can be seen here: https://youtu.be/eBhbuGWw3is

THIS IS NOT A COMMERCIAL - in case you were wondering. "Something wicked this way comes. A magical friend arrives in The New Nanny, the next installment of Bite Size Halloween." This video was one of a creative series, and in this case sponsored by Twix.* This Halloween-themed video, sponsored by Twix candy bars, featuring a cross-dressing child had social media fuming. For some reason, most comments mentioned a "transgender" kid, which goes to show that things may be confusing. He may just like the princess dress! These people ruin everything,” conservative author and Senate candidate JD Vance tweeted in response to the video. “‘Cross dressing, satanism, Twix!’ is one hell of marketing pitch,” journalist Kyle Hooten added. Others pointed to the confusing context surrounding an otherwise inclusive message, like the fact that a child is looked over by an unannounced witch. All in good fun, although the witch does make a bully disappear in a way that makes you wonder... Some liberal critics on social media have dismissed the “outrage” against the Twix ad, seeing nothing wrong with the message or witch and princess-dress-wearing child teamup to sell candy bars. “If you're so emotionally fragile that this ‘ruins’ Twix or Halloween for you, you've got bigger problems,” one Twitter user wrote. At the same time, bigots were having a field day with the Mexican Doritos commercial: https://youtu.be/jzP1-whzR_M * The video is part of Hulu's ‘Bize Size Halloween’ collection of short films, meant to tie into the Halloween holiday and, of course, to sell chocolate bars. The collection was created by 18 young queer filmmakers from various backgrounds, produced by 20th Digital Studio. Twix, Skittles, and Snickers have sponsored some of the ads, which have aired throughout October on the channels Freeform, FX, and FXX.

Oreo released this ad that celebrates a young man coming out as gay to his family, with the support of his mother. Made for an American audience, even though it's in Chinese, the choice of language highlights the particularly tough time Asian Americans face when coming out. The overall message of the video resonates with all LGBTQ+ individuals: Coming out is not a one-time event. In reality, it’s an ongoing series of conversations that we have with family, old & new friends, colleagues, and the community on a regular basis. Of course, the advertisement sparked some strong reactions from far-right users on Twitter. Complaints were: woke, pandering, agenda, pushing, oh well - you know the usual list of BS. The ad was co-sponsored by PFLAG - an organization that encourages families to embrace their LGBT family members. It shows a young man sitting with his sister and parents at a kitchen table. While his immediate family already knows he's gay and is supportive of him, he is nervous about coming out to his extended family, including his grandmother, who is soon visiting. Oreo shared the video on Twitter along with a caption that read, "Coming out doesn't happen just once. It's a journey that needs love and courage every step of the way. Share our new film and let someone know you're their #LifelongAlly," the introduction to the ad reads. Directed by Alice Wu (Saving Face).