top of page
BLOG
Team Good Ads Matter
GOOD ADS MATTER AWARDS INDIA 2025
Join us for the Good Ads Matter Awards 2025 to celebrate Advertising!
Team Good Ads Matter
Good Ads Matter Cinematographers' Roundtable Trailer Out Now!
India’s finest Ad Cinematographers show us the world through their eyes... From times when K U Mohanan never went on a set without his...
Team Good Ads Matter
Inside the Minds of India's Top 1% Ad Makers: Watch the first ever Advertising Roundtable of the country here!
Hey! Here's a curation of all Good Ads Matter Roundtable Season 1 uploads in order for you to enjoy at one place. Have fun!
Team Good Ads Matter
Good Ads Matter Directors' Roundtable Trailer Out Now!
The wait is over... Here’s the show trailer of Good Ads Matter Roundtable Season 1, consisting of all four panels (Agencies/CCOs,...
Sakshi Thakkar
Bloody Brilliant: Bodyform’s Latest Ad ‘Never Just a Period’ Destigmatizes Menstruation
Libresse/Bodyform slams back with another masterpiece this year, breaking taboos with art and storytelling. Read more about the new ad here!
Arya Kastwar
"Taste Can't Wait" until it's "Reassuringly Expensive"
Art inspiring art or art recycling art? The recent Coca-Cola vs. Stella Artois controversy and more...
Abhishek Mani
Real Aviators Reunite in Xfinity's Touching Ad.
A spot from Goodby Silverstein & Partners and SMUGGLER showcases the power of Xfinity Internet with an emotional reunion of a real squadron
Arya Kastwar
The Cannes Chronicles: July Newsletter
Here's a look at some of our favourite campaigns that stole the show at the Cannes Lions this year!
himanshu105
Here's to the Winners of Cannes Lions 2024!
Celebrating Cannes Lions 2024
himanshu105
Good Ads Matter x SEB EDWARDS: Q&A on Orange 'Trust Journey’
Good Ads Matter x SEB EDWARDS: Q&A on Orange 'Trust Journey’
Team Good Ads Matter
Good Ads Matter Season 1: Cinematographers' Roundtable Panel, 2024
Good Ads Matter brings to you the panel for our much awaited Cinematographers’ Roundtable 2024
Team Good Ads Matter
Good Ads Matter Roundtable Season 1: Know All About it Here!
The first-ever in the Indian advertising landscape, a Roundtable with the cream of the industry.
Team Good Ads Matter
Good Ads Matter Season 1: Directors' Roundtable Panel, 2024
We are stoked to announce the panel! Read the blog to know more.
himanshu105
Good Ads Matter x Henry Scholfield: Q&A on Nike 'Warmth Center'
Take a trip to Nike's Warmth Center with Henry Scholfield and learn more about the masterpiece from the Director himself!
Manya Kumar
What Makes Amul Visually Appealing and Memorable
A deep dive into Amul's visual marketing strategy
Shweta Singh
How Top 5 Brands of India Advertise: 20 Years of Successful Advertising Simplified
Today we study about the advertising gimmicks of India's Top 5 brands to understand better the reason behind their immense success
Shreya Gulati
Into the World of Instagram Advertising
Let's have a look at advertising in the ecosystem of Instagram
Shweta Singh
From Ayappa K to Tom Kuntz: Exploring Humour in Advertising
Understand the effectiveness of humour in advertising through the works of the best commercial directors in the game.
Hetvi Kamdar
Radio Advertising: From Medium To Mind
Is the Radio simply a means of communication, or can it open up a wider avenue for the world of advertising?
Manya Kumar
The Art of Storyboarding
Your one-stop blog to everything you need to know about storyboards.
Shreya Gulati
Advertising Through The Ages
Let's have a look at how advertising has evolved through the ages
Dolly Darbar
Why Brand Storytelling Matters
Everyone loves a story; a story that gets us involved evokes emotions and inspires people. Stories connect us.
Hetvi Kamdar
Experimental Ad Filmmaking: Pushing The Boundaries of Normalcy
Learn how to make your ads stand out and be noticed as we explore the works of the top commercial film directors of the genre.
Hetvi Kamdar
Advertising Lessons from Piyush Pandey - India's Very Own Ad Man
Emotion-driven storytelling, the power of music, and consumer oriented advertising - we explore it all through the eyes of Piyush Pandey
Shweta Singh
The Future of Advertising & How You Can Adapt
AI-written ads, scarily accurate ad targeting and tech vs. creativity - we examine all the possible scenarios of the advertising future.
Shweta Singh
The Strategy of Meme Marketing
From effective strategies to successful case studies, here's how you can use memes to help build and grow your brand!
Shweta Singh
Top 10 Websites for Advertising Inspiration
Your go-to websites for when you need advertising inspiration!
Shweta Singh
How to Master Advertising: Lessons from Jeff Goodby & Rich Silverstein
Step up your advertising game with lessons from advertising legends - Jeff Goodby and Rich Silverstein.
Shweta Singh
Best International Women's Day Ad Campaigns
Here are some of the best Women's Day Ad Campaigns that have revolutionised the world of advertising through their impact.
Hetvi Kamdar
Marketing to Millennials & Gen Z: A Strategic Guide
A comprehensive guide to understanding the psyche of millennials and gen z consumers
Shweta Singh
Netflix’s Campaign Study: #HappyNewPrices
From memes to celebrity features, how Netflix's stepped up their marketing game with their latest campaign #HappyNewPrices.
We are a creative agency & production house based in Mumbai.
Everything made here is hand-built with heart, soul & purpose.
WHAT IS AD MAKERS COLLECTIVE?
Ad Makers' Collective is the top 1% club of the best ad makers around the globe. Here, we celebrate the creative geniuses behind our favourite ads!
ABOUT PURPOSE STUDIOS
We are a creative agency & media production house.
Everything made here is hand-built with heart, soul & purpose.
​
As new media creators and story hackers we enable you to do more with your brand, assets and audience than you thought was possible.
​
bottom of page