Art inspiring art or art recycling art? The recent Coca-Cola vs. Stella Artois controversy and more...

Here's a look at some of our favourite campaigns that stole the show at the Cannes Lions this year!

Take a deep dive into iPhone's latest Indian Ad. Read on about its background, cinematography and many more aspects providing deeper insight

A deep dive into Amul's visual marketing strategy

Today we study about the advertising gimmicks of India's Top 5 brands to understand better the reason behind their immense success

Let's have a look at advertising in the ecosystem of Instagram

Understand the effectiveness of humour in advertising through the works of the best commercial directors in the game.

Is the Radio simply a means of communication, or can it open up a wider avenue for the world of advertising?

Let's have a look at how advertising has evolved through the ages

Everyone loves a story; a story that gets us involved evokes emotions and inspires people. Stories connect us.

Learn how to make your ads stand out and be noticed as we explore the works of the top commercial film directors of the genre.

Emotion-driven storytelling, the power of music, and consumer oriented advertising - we explore it all through the eyes of Piyush Pandey

AI-written ads, scarily accurate ad targeting and tech vs. creativity - we examine all the possible scenarios of the advertising future.

From effective strategies to successful case studies, here's how you can use memes to help build and grow your brand!

Step up your advertising game with lessons from advertising legends - Jeff Goodby and Rich Silverstein.

A comprehensive guide to understanding the psyche of millennials and gen z consumers

From memes to celebrity features, how Netflix's stepped up their marketing game with their latest campaign #HappyNewPrices.