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An Initiative By Purpose Studios
Karim Naceur
Karim Naceur, ex-Global Head of TV at BETC Paris, EP at Lyly Creativ, produced for Audi, Coca-Cola, Lacoste, Duolingo & Disney.
"Taste Can't Wait" until it's "Reassuringly Expensive"
Art inspiring art or art recycling art? The recent Coca-Cola vs. Stella Artois controversy and more...
The Cannes Chronicles: July Newsletter
Here's a look at some of our favourite campaigns that stole the show at the Cannes Lions this year!
How Top 5 Brands of India Advertise: 20 Years of Successful Advertising Simplified
Today we study about the advertising gimmicks of India's Top 5 brands to understand better the reason behind their immense success
Why Brand Storytelling Matters
Everyone loves a story; a story that gets us involved evokes emotions and inspires people. Stories connect us.
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