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An Initiative By Purpose Studios



Hira Mohibullah
Founder of AND THE NERVE!, she has led award-winning work for Coca-Cola, UN Women & more, earning 200+ Cannes, Clio & D&AD wins.


Meghan Oretsky
Senior Curator at Vimeo, Meghan Oretsky leads Vimeo Staff Picks, championing filmmakers and curating top short films since 2014.


Fernando Machado
An ex-CMO of Activision & RBI, led Burger King & Dove’s “Real Beauty Sketches,” winning 160+ Cannes Lions & shaping brands.


Felipe Simi
CEO of Droga5 Brazil, ex-Soko founder, Cannes Lions juror, LGBTQIA+ activist, led work for Spotify, Netflix, Google.


Leigh Powis
Award-winning director Leigh has created bold campaigns for Porsche, Gatorade & NFL, blending action-driven storytelling with VFX mastery.


"Taste Can't Wait" until it's "Reassuringly Expensive"
Art inspiring art or art recycling art? The recent Coca-Cola vs. Stella Artois controversy and more...

A Deep Dive Into iPhone's Latest Indian Ad: WreckShaw
Take a deep dive into iPhone's latest Indian Ad. Read on about its background, cinematography and many more aspects providing deeper insight

Into the World of Instagram Advertising
Let's have a look at advertising in the ecosystem of Instagram

Why Brand Storytelling Matters
Everyone loves a story; a story that gets us involved evokes emotions and inspires people. Stories connect us.
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