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An Initiative By Purpose Studios
Atul Mongia
Pioneering casting director & acting mentor, Atul Mongia (Queen, Lootera, Titli) co-founded The Artist Collective, shaping Indian cinema
Meghan Oretsky
Senior Curator at Vimeo, Meghan Oretsky leads Vimeo Staff Picks, championing filmmakers and curating top short films since 2014.
Rekha Nigam
Screenwriter of 'Parineeta' & 'Laaga Chunari Mein Daag', ex-TV programming head, now writing a web series for Sanjay Leela Bhansali
Fernando Machado
An ex-CMO of Activision & RBI, led Burger King & Dove’s “Real Beauty Sketches,” winning 160+ Cannes Lions & shaping brands.
Josie Juneau
Josie Juneau, Head of Advertising at Ridley Scott Associates, ex-Rattling Stick EP, crafted Cannes Lions-winning campaigns.
Felipe Simi
CEO of Droga5 Brazil, ex-Soko founder, Cannes Lions juror, LGBTQIA+ activist, led work for Spotify, Netflix, Google.
Shima Green
Shima Green, Director at Craft Worldwide, led Converse’s 'Create Now, Create Next' & worked with L’Oréal, MasterCard, Verizon & more.
Leigh Powis
Award-winning director Leigh has created bold campaigns for Porsche, Gatorade & NFL, blending action-driven storytelling with VFX mastery.
Santosh Sivan
Santosh Sivan, Padma Shri awardee & ASC member, has shaped cinema with Asoka, The Terrorist, & ad campaigns for top global brands.
Pirra
Production designer Pirra creates stunning worlds for PlayStation, Swarovski, and Honda Illusions, earning Cannes Lions and D&AD accolades.
GOOD ADS MATTER AWARDS INDIA 2025
Join us for the Good Ads Matter Awards 2025 to celebrate Advertising!
"Taste Can't Wait" until it's "Reassuringly Expensive"
Art inspiring art or art recycling art? The recent Coca-Cola vs. Stella Artois controversy and more...
The Cannes Chronicles: July Newsletter
Here's a look at some of our favourite campaigns that stole the show at the Cannes Lions this year!
A Deep Dive Into iPhone's Latest Indian Ad: WreckShaw
Take a deep dive into iPhone's latest Indian Ad. Read on about its background, cinematography and many more aspects providing deeper insight
What Makes Amul Visually Appealing and Memorable
A deep dive into Amul's visual marketing strategy
How Top 5 Brands of India Advertise: 20 Years of Successful Advertising Simplified
Today we study about the advertising gimmicks of India's Top 5 brands to understand better the reason behind their immense success
Into the World of Instagram Advertising
Let's have a look at advertising in the ecosystem of Instagram
From Ayappa K to Tom Kuntz: Exploring Humour in Advertising
Understand the effectiveness of humour in advertising through the works of the best commercial directors in the game.
Radio Advertising: From Medium To Mind
Is the Radio simply a means of communication, or can it open up a wider avenue for the world of advertising?
Advertising Through The Ages
Let's have a look at how advertising has evolved through the ages
Why Brand Storytelling Matters
Everyone loves a story; a story that gets us involved evokes emotions and inspires people. Stories connect us.
Experimental Ad Filmmaking: Pushing The Boundaries of Normalcy
Learn how to make your ads stand out and be noticed as we explore the works of the top commercial film directors of the genre.
Advertising Lessons from Piyush Pandey - India's Very Own Ad Man
Emotion-driven storytelling, the power of music, and consumer oriented advertising - we explore it all through the eyes of Piyush Pandey
The Future of Advertising & How You Can Adapt
AI-written ads, scarily accurate ad targeting and tech vs. creativity - we examine all the possible scenarios of the advertising future.
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