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An Initiative By Purpose Studios



Mukesh Chhabra
Founder of Mukesh Chhabra Casting Company, he has cast Dangal, Jawan, Dunki, Scam 1992 & more, shaping Bollywood’s future.


Christine Thierry
Based in UK Christine Thierry is an accomplished art director at Lürzer’s Archive , where she has been shaping the platform’s creative...


Hans Neleman
Award-winning Artist & Photographer, known for 'Moko: Maori Tattoo' & Hasselblad Master, blends photography & assemblage art.


Nonita Kalra
With over three decades of experience in media, Nonita Kalra has been a defining voice in fashion, beauty, and lifestyle journalism. She...


Meghan Oretsky
Senior Curator at Vimeo, Meghan Oretsky leads Vimeo Staff Picks, championing filmmakers and curating top short films since 2014.


Rekha Nigam
Screenwriter of 'Parineeta' & 'Laaga Chunari Mein Daag', ex-TV programming head, now writing a web series for Sanjay Leela Bhansali


Fernando Machado
An ex-CMO of Activision & RBI, led Burger King & Dove’s “Real Beauty Sketches,” winning 160+ Cannes Lions & shaping brands.


Josie Juneau
Josie Juneau, Head of Advertising at Ridley Scott Associates, ex-Rattling Stick EP, crafted Cannes Lions-winning campaigns.


Felipe Simi
CEO of Droga5 Brazil, ex-Soko founder, Cannes Lions juror, LGBTQIA+ activist, led work for Spotify, Netflix, Google.


Lewis Blackwell
Director of Lürzer’s Archive, ex-Creative Review EIC, ex-Getty Images SVP, author of 'The Life & Love of Trees', CEO at Cresta Awards


Shima Green
Shima Green, Director at Craft Worldwide, led Converse’s 'Create Now, Create Next' & worked with L’Oréal, MasterCard, Verizon & more.


Pirra
Production designer Pirra creates stunning worlds for PlayStation, Swarovski, and Honda Illusions, earning Cannes Lions and D&AD accolades.

A Deep Dive Into iPhone's Latest Indian Ad: WreckShaw
Take a deep dive into iPhone's latest Indian Ad. Read on about its background, cinematography and many more aspects providing deeper insight


The Art of Storyboarding
Your one-stop blog to everything you need to know about storyboards.

Best International Women's Day Ad Campaigns
Here are some of the best Women's Day Ad Campaigns that have revolutionised the world of advertising through their impact.


Marketing to Millennials & Gen Z: A Strategic Guide
A comprehensive guide to understanding the psyche of millennials and gen z consumers


Netflix’s Campaign Study: #HappyNewPrices
From memes to celebrity features, how Netflix's stepped up their marketing game with their latest campaign #HappyNewPrices.
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