Blogs

An Initiative By Purpose Studios

Good Ads Matter Cinematographers' Roundtable Trailer Out Now!

India’s finest Ad Cinematographers show us the world through their eyes... From times when K U Mohanan never went on a set without his...

Blogs

Inside the Minds of India's Top 1% Ad Makers: Watch the first ever Advertising Roundtable of the country here!

Hey! Here's a curation of all Good Ads Matter Roundtable Season 1 uploads in order for you to enjoy at one place. Have fun!

Blogs

Good Ads Matter Directors' Roundtable Trailer Out Now!

The wait is over... Here’s the show trailer of Good Ads Matter Roundtable Season 1, consisting of all four panels (Agencies/CCOs,...

Blogs

Bloody Brilliant: Bodyform’s Latest Ad ‘Never Just a Period’ Destigmatizes Menstruation

Libresse/Bodyform slams back with another masterpiece this year, breaking taboos with art and storytelling. Read more about the new ad here!

Blogs

"Taste Can't Wait" until it's "Reassuringly Expensive"

Art inspiring art or art recycling art? The recent Coca-Cola vs. Stella Artois controversy and more...

Blogs

Real Aviators Reunite in Xfinity's Touching Ad.

A spot from Goodby Silverstein & Partners and SMUGGLER showcases the power of Xfinity Internet with an emotional reunion of a real squadron

Blogs

The Cannes Chronicles: July Newsletter

Here's a look at some of our favourite campaigns that stole the show at the Cannes Lions this year!

Blogs

Here's to the Winners of Cannes Lions 2024!

Celebrating Cannes Lions 2024

Blogs

Good Ads Matter x SEB EDWARDS: Q&A on Orange 'Trust Journey’

Blogs

Good Ads Matter Season 1: Cinematographers' Roundtable Panel, 2024

Good Ads Matter brings to you the panel for our much awaited Cinematographers’ Roundtable 2024

Blogs

Good Ads Matter Roundtable Season 1: Know All About it Here!

The first-ever in the Indian advertising landscape, a Roundtable with the cream of the industry.

Blogs

Good Ads Matter Season 1: Directors' Roundtable Panel, 2024

We are stoked to announce the panel! Read the blog to know more.

Blogs

Good Ads Matter x Henry Scholfield: Q&A on Nike 'Warmth Center'

Take a trip to Nike's Warmth Center with Henry Scholfield and learn more about the masterpiece from the Director himself!

Blogs

What Makes Amul Visually Appealing and Memorable

A deep dive into Amul's visual marketing strategy

Blogs

How Top 5 Brands of India Advertise: 20 Years of Successful Advertising Simplified

Today we study about the advertising gimmicks of India's Top 5 brands to understand better the reason behind their immense success

Blogs

Into the World of Instagram Advertising

Let's have a look at advertising in the ecosystem of Instagram

Blogs

From Ayappa K to Tom Kuntz: Exploring Humour in Advertising

Understand the effectiveness of humour in advertising through the works of the best commercial directors in the game.

Blogs

Radio Advertising: From Medium To Mind

Is the Radio simply a means of communication, or can it open up a wider avenue for the world of advertising?

Blogs

The Art of Storyboarding

Your one-stop blog to everything you need to know about storyboards.

Blogs

Advertising Through The Ages

Let's have a look at how advertising has evolved through the ages

Blogs

Why Brand Storytelling Matters

Everyone loves a story; a story that gets us involved evokes emotions and inspires people. Stories connect us.

Blogs

Experimental Ad Filmmaking: Pushing The Boundaries of Normalcy

Learn how to make your ads stand out and be noticed as we explore the works of the top commercial film directors of the genre.

Blogs

Advertising Lessons from Piyush Pandey - India's Very Own Ad Man

Emotion-driven storytelling, the power of music, and consumer oriented advertising - we explore it all through the eyes of Piyush Pandey

Blogs

The Future of Advertising & How You Can Adapt

AI-written ads, scarily accurate ad targeting and tech vs. creativity - we examine all the possible scenarios of the advertising future.